Tips for Choosing A Digital Marketing Agency

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

 

Are they skilled?

There are a plenty of agencies that claim to be skilled in all things digital, but most of them act just like a mediator. You need to find out if they are really experts by going through their blogs, signing up for their email newsletter or simply asking them to take a look at your website. If they are truly talented, they will be able to provide you with some actionable tips instantly and a few other ideas for improvement. If an agency is able to explain complicated digital procedures on their website along with their benefits, it is a good chance they have the necessary skill set you are looking for.

Are they updated?

Unless you are an industry expert yourself, this can be a bit difficult to ascertain. Nonetheless, this doesn’t mean that there aren’t any means of researching. Take a look at their blog to see how frequently they update it with industry news. Check the ‘About Us’ section on their website to see if they are members of some industrial bodies or organisations. You also need to check their activity level on social media such as the number of followers they have on Twitter, the number of Facebook likes on their page etc. These can serve as good indicators of their influence in the digital marketing industry.

Do they offer measurable insights?

Most businesses typically expect some exposure to the management of their account and a good level of communication with an agency. Ideally, a digital marketing agency should allocate a consultant to your account who will serve as your primary contact. Any agency should also be able to provide you with in-depth reporting and regular performance indicators about their activities to show you exactly why you are spending your money on digital marketing. You need to ensure that you are getting a return on investment or else you will simply be wasting your money.

You can also consider the performance guarantees, cost and contract length being offered by digital marketing agencies in order to choose one for your online marketing needs.