Tips for a Successful Liquor Store

Whether you are new to the business of selling liquor, or you are a seasoned business owner, there is always more that can be learned about making your business a success. There are some key components that can be found in any successful liquor business. Here are some tips to follow for improving your success rate of your liquor store in Gainesville GA.

Licensing

If you haven’t already gotten both an on-premises and off-premises license to sell liquor, that may be something you want to consider. Getting both licenses will give you a broader range of opportunities, such as allowing you access to more product as well as allowing you to host wine tastings in your store. This can draw in more customers as well as allow you to educate people on the types of liquor you sell.

Have It All

Another tip for success is to make your liquor store in Gainesville GA a one-stop-shop. This includes not only providing a wide variety of different types of liquor, but also having different ingredients that are commonly mixed with it. Make sure you are providing different sodas, juices, salt, limes and anything else you can think of that someone may need to make mixed drinks. If you are unsure if you got everything you need, you can also leave a suggestion box in the store so that customers can advise on what they would like to see different.

Loyalty Program

Many successful businesses provide customer loyalty programs. This concept is not hard to put into action; you can use a punch card system, give them a card to use in your store that racks up a point balance, or take down their information to send them deals and coupons via email or regular mail. There are nearly countless ways of rewarding frequent customers in your stores.

Knowledge

Having an educated staff is another key to success for your business. Some people coming into your store may be shopping for liquor for the first time, or shopping for a gift for a loved one. These people may need help picking out the right kind of liquor. Make sure that you and your staff are educated on the liquor you sell so that you are able to make suggestions and help the customer get things right. You can also share recipes for mixed drinks using the type of liquor they are considering. Knowing that there is a knowledgeable staff willing to help them make decisions will increase the likelihood that they will come back to your liquor store in Gainesville GA later. 

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Created on Nov 9th 2017 02:51. Viewed 417 times.

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