Three Ways To Make a Company Booth Stand Out

by Kristen White Blogger

Multi-business events are a great way to check out the competition and show potential customers why your company is the right choice when compared against everyone else. The first step is getting them to your booth when it is crowded with so many options so you need to make sure that it looks different and unique from everyone else. This means investing in marketing materials that are bold, colorful, clearly display your message and can be used over and over again for different event types.

The professional 3D lenticular printing format is a great way to hit all these marks for an affordable cost and it can be done by an online vendor and then shipped directly to your business location. It is available for a wide range of materials such as brochures, signs and swag in varying sizes, shapes and colors. The unique feature is the amount of depth from a viewer’s perception the object is given with this type of printing technique so that it isn’t a flat picture but one that appears to shift and move as the individual is walking by. From a visual perspective, this catches the eye and creates a reason for the user to stop which allows the representative to engage them in a conversation about their business needs with materials to support the discussion.

Identifying the materials needed is the next step so that you can order everything at the same time and create a routine setup no matter where you go. The lenticular poster printing service allows large signage to be created which can be used as backdrops, outlining the allotted floor space and visibility to the audience even from a distance. It is important to work with a reliable vendor that guarantees the quality of the image to ensure that large posters are clear and present the desired image and message. If you want users to know what your company represents then keep the message simple with the visual format so they immediately associate product or genre with your company brand/logo.

Smaller marketing materials should be designed with more detail and information but can still use this technique to stand out from the many other brochures and pamphlets the user will get as they walk through the event. Lastly, don’t be afraid of color and bold messaging so your booth will stand out in the traffic rather than blending in with the walls or generic look of everyone else. This can be achieved by combining the above tools with a unique layout, hands-on demonstrations and interactive sessions that bring the customers in and then interested in what the representative has to say.

Whether the company is small and trying to break into the industry or has been around for a while, trade shows and fairs are the best way to get in front of large audiences and stack up against the competition. Make sure you have the right tools to create a booth that represents the quality and high standards your company has while generating excitement through the display.