Three Things to Consider Before Tackling a Web Design Project

Every project requires a plan of action, whether it’s a school project, a home renovation or even a corporate Web creation. Before getting started with website design, every designer and developer needs to consider some important factors that will impact the success of their client’s webpage. Creating a new website can be a challenging task, and everyone involved must be on the same page to create a successful site. Here are three things everyone should be able to agree on before designing a webpage.

The Objective of Your Website

Objectives should always be answered first. Without uncovering the core reasons for putting together a website, the design can be a total flop. Designers need to know if what they are creating will actually meet their client’s needs, says Inspired Mag. The primary aim of a webpage will impact the entire building process.

Cohesive Branding and Design

Designers need to familiarize themselves with their client’s branding model. Let the client take the spotlight on its own page; don’t create a complex site that is inconsistent with current branding. Include company colors and develop a style that reflects the client’s image. Innovative website design is great, but if it doesn’t unite with the company’s character, then it is ultimately ineffective.

How the Website Will Fit with Your Current Business Model

A website should be a direct extension of a client’s current business model. Sometimes, business executives treat their website and corporation as separate entities, which only leads to inconsistent communications and promotional efforts. Make sure the client will actually benefit from the new webpage. Remember: consumers visit corporate sites to gather quick and easily accessible information.

Before taking on any Web project, designers and developers must have all the information they need. Otherwise they will waste time and effort on creating a beautiful, but pointless masterpiece. Always consider the client’s objectives, keep their branding design in mind and be sure to produce a webpage that fits with their business model. 

Aubrey Andersen-Bakker writes for Fusion 360, an SEO and content marketing agency. He writes for many other clients as well.