Three Reasons why Every Broker Should have Video Marketing Tools

The days of driving around looking for the ‘For Sale’ sign posted outside of the home or checking out the newspaper ads are in the past. Today, buyers use their computer or smart phone to search MLS listings to find homes that meet their needs within their budget. This approach eliminates the geographical barrier and opens the door for enhanced tools that can give future homeowners a virtual view of any home.

Real estate agent websites are built with two sides: the front office for the client, and the back office for the agent to use to effectively manage their business. The client side should contain several features including user-friendly links for each home that is listed with the description, pictures and important details that buyers are most interested in. In addition, videos are the newest enhancement that professional web designers can include by providing the agent with a simple way to upload the video to the site.  

This multi-dimensional tool allows potential buyers to get a deeper look at the home which is a great way to connect them when the property is far from them. This feature allows them to virtually walk through every room. With the top real estate websites built by the top design team this action is seamless with no glitches and clear images. Agents will need to work with their team to determine the requirements for the video such as size, pixel and other details to ensure that they are using the proper tools to take and upload a compatible video to the site. Brokers who choose to design their own site and stick with only the basic tools could seem less professional and less credible.

This might cause users to bypass them and look for another site because they’re not impressed with what they see in your site. They’ll want an agent who gives them confidence to handle their business. It is worth the investment to work with a professional real estate site design team whether the agent is on their own or part of a larger group that needs to be represented.

Agents work primarily on commission. It takes money to create your website and build your business. By investing in the right tools upfront, the downward stream is more profitable and will grow the business faster and with a better foundation. Real estate websites are how successful agencies connect with clients, interact with them on regular communication, keep potential clients updated, add/edit listings and incorporate new technology into tools and resources that benefit both the agent and the client. Go online today and check out the top design teams with packages and services that will fit within a variety of budgets to build a professional site that will be at the top of the SEO listing when searched and will give users an opportunity to find their dream home before they visit the area. This is how to keep up with the latest trends of doing business in the real estate industry whether you’ve been doing it for a couple of decades or are just getting started as an agent.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Jul 18th 2019 04:45. Viewed 370 times.

Share on APSense

Comments