Three Elements Writers Should Use With Their SEO Strategy

by Kevin Smith Author

When you are working on boosting your SEO efforts, there are several ways to accomplish this. You want to have three different elements as the meat and potatoes of your strategy. Once these are in place, advice from an SEO agency in Atlanta can ensure that you use them properly to boost your traffic and brand recognition.

Build a Better Website

Every writing business today has a website, so you have to make yours great so that you stand out from the rest. You will want to blog at least twice a week to keep those who follow you interested. Remember to practice proper keyword use with all of your writing to boost your search engine rankings. Your website and blog should also tell your followers about you, so that there is a human element to your presence and brand.

Do a Virtual Newsletter

Your followers will want to know when to expect your next masterpiece and a newsletter is a great way to keep them informed. This is similar to email marketing and it gives you a chance to stay in touch and get people hyped up and what is coming down the pike. Remember that this needs to be a simple newsletter, but at the same time informative. After quickly explaining what is coming also give them something of value, such as a tip or bit of advice that they can use for their own writing or personal pursuits. Any SEO agency in Atlanta will also suggest to use one primary keyword in this newsletter.

Utilize Social Media

SEO and social media go together like peanut butter and jelly in today’s world for several reasons. Social media allows you to interact with your followers, keep them informed on what is happening and it is a way to expose yourself to new people. This is a method that pulls double duty because it also allows you to do research on those following you, the market in general and how to best tackle any issues that are uncovered. For example, pay attention to comments on your posts because you will likely be able to derive new topic ideas this way that your followers want to read.

With a few good ideas and tweaks to your current SEO efforts, it is not hard to boost your overall strategy and success. You can consult with an SEO agency in Atlanta too, to get an audit to see where important changes can be made to your strategy.