Three easy and affordable ways to spread the word about your solar business

Once you decide on how to start a solar business, how you get the word out is the next step. You can certainly utilize one of the many traditional (and expensive) means of advertising: you can put up fliers, pay for adverts, network offline within the business community, etc. However, when you are starting out, it makes more sense to use cost-effective marketing techniques as you will most likely have more time than cash in the beginning.

Here are three effective ways you can bring your solar business to public notice without splurging too much at the beginning.

Offer something for free

Free gifts, discounts, and specials make just about any deal look better. Sure, these tactics may limit your profits a little, but they do not require much cash to be spent on your part either. So what can you offer for free? How about free installation as part of a larger purchase package? If you do a good job at installation, it can also be a way to get free word of mouth marketing.

Educate people on the benefits of solar power

There are many reasons to invest into solar power solution, so one of the key strategies here is to understand what your particular prospective customers are looking for when they search for “best solar installers near me” and giving them what they want.

Do they care about the environment? If so, explain the benefits and provide examples that support, even augment your claims. Just let them know they will be helping the planet once they go solar. And if they are looking to cut down their utility bills by using solar power, explain both the long-term and short-term cost-saving benefits, including potential tax benefits or credits.

Be active on solar forums and blogs

A good majority of people (mostly early adopters and tech-savvy individuals) who are actually willing to go solar can be found on the Internet in solar forums and on blogs. Tapping into this market can help you with your solar lead generation. When posting to a forum or leaving a comment on a blog, try not to come across as a desperate salesman. Instead, appear like an expert in the industry who can provide readers with comprehensive and informative opinions regarding solar power.

This list is, of course, not complete. When it comes to marketing your solar business, how you reach customers is up to you. Just work on building up a customer base and attracting recurrent sales. You will get more business this way with no further marketing investment.

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Created on Oct 23rd 2018 01:35. Viewed 305 times.

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