This Report Helps Small Business Owners Build A Quality Social Media Presence


If you're a small business owner, the more active and public your brand's social media footprint, the better chance you have of building up valuable goodwill before launching your direct marketing initiatives. Industry expert Scott Halls gives you the rundown.

With over 20 years of experience, Scott Hall is an authority on sustainable digital marketing strategies that produce growth and profit. His latest report at, titled “Is A Social Media Presence Needed for Small Businesses?”, helps you navigate one of the most powerful and cost-effective tools available to today’s marketers.

Find out what social media can do for you at

Building a definitive social media presence is an effective way of inspiring trust and goodwill among your target audience. With the release of his recent report, Scott Hall identifies the role social media should play in your overall marketing communications strategies, and points out key considerations and decisions you must address to achieve multi-platform success and facilitate favorable direct marketing next steps.

To be effective, your social media marketing strategies should be rooted in goals that are specific, measurable, achievable, and relevant (also known as SMART goals). It is also vital that your company posts are tailored to what people want and expect from your brand. By identifying audiences and understanding their likes and dislikes, you can create content that your target audience will appreciate and respond to with increased engagement and eventual investment.

A unique benefit social media offers to any brand is the possibility for business owners to interact directly with their target audiences. This is an opportunity Hall says should not be squandered.

A strong and vibrant social media presence that encourages engagement and prioritizes timely responses to comments and questions posted to your account helps you establish yourself as an authority within your segment.

To maintain this momentum and help you exercise best practices, Hall says you shouldn't be tempted to buy followers as a way of boosting your numbers. This is because you can be penalized for those activities, and also because social media marketing is a vehicle that is driven by metrics. If you've invested in a disingenuous audience this will lead to inaccurate data, overall account indifference, and, ultimately, wasted resources.

Instead, Hall says you should experiment by posting and testing useful, brand-aligned content at a consistent pace that is neither too sparse nor too overwhelming. Your organic posts, together with paid ads, will result in long-term social media success.

With the release of his report, digital marketing expert Scott Hall aims to help you lay the foundations for a cost-effective social media presence that creates community and supports your direct marketing activities so you can achieve growth and secure desired market share.

Are you ready to get rolling on social media? Visit to find out more.

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About DAVIS BROWN Senior   PRC Agency

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Joined APSense since, February 4th, 2020, From California, United States.

Created on Sep 10th 2021 10:20. Viewed 215 times.


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