This is SEO; Love it Or Hate it!

You are reading this article, that means you know what is SEO.

You know that SEO is not a one day process and there is no certainty that the strategies are going to work. You cannot blame anybody if the things are not working and you may lose your clients because you are unable to show them the quick progress.

While SEO is a rewarding job, it is sometimes hard to catch up why the rankings are going down. It is what it is, you can either learn to adapt or you can quit anytime. Here are some facts about SEO that you need to accept soon.

#1. Rankings change; you necessary not be a culprit

The Google ranks change with time and sometimes, it is not because of you. It may be because your competitors are doing it great or it is because your competitors just used a black hat technique to point bad links to you. Your only fault is that you did not do the competitive analysis and you were not checking the health of your link environment properly. Google is always testing with the SERP and as such, the rankings can change.

#2. If your website change, so do the rankings

You just made some changes to your website to give it a makeover. You think that Google would reward you with the freshness credits and audience will appreciate the change but nothing of this sorts happen. It may be possible that you have sacrificed the usability for design or some links of the website got broken in the process. It may be the initial delay when audiences are becoming accustomed to the changes which would surpass soon.

#3. Not changing website is bad too

If change can be harmful, static is the worst. If you do not keep adding relevant things to the website and keep it fresh, you may see a drop in the rankings. It is necessary to keep the design and content updated because audience do not like to see expired offers and out of stock products on your website. If the audiences do not like it, Google would hate it.

#4. Links have a breaking point

Links are not for forever. Sharjah SEO says that the one-third of links rots every ten years. So, if you are not checking your link database regularly and replacing the broken links with the new ones, there are fair chances that soon you will lose all of your old links. The black hat SEO that we talked about earlier is that your competitor can place your links at the spammy sites which can harm your authority. It is necessary that you clean your link database to get alerts about broken links and bad links.

#5. Good needs to be Updated to better

Sometimes, we think that everything is going nice and it is Okey to keep the content as it is. If you do so, you are just making a great mistake because variety in content is necessary. Use visuals in the content. For a change, write tips and tricks article. Write about the upcoming events in your company or any celebration that is going to happen. Do not just focus on yourself, talk about your audiences. This all weird because to sell something, you are supposed to appreciate yourself but as we said; it is what it is. In SEO, you have to push your boundaries to excel. You have to look over your shoulder so that the competitors do not beat you.

#6. There are two to three ranking algorithm updates daily

Google is all about the relevant results and for that it is consistently making the changes in the SERP. You may not know but a small update in algorithm happens every day and that too more than once. You only hear about the game changing updates while any small update can also make you lose your position in the SERP. The best practice that is advised is to be at the best of your behavior and apply fair strategies but again SEO is uncertain.

Sharjah SEO says that it is good to accept the SEO with all these uncertainties because they help to improve and perform better than before.

What do you think? Do these things make SEO less beneficial? Please comment below.