Things to consider when choosing a live streaming platform

Live streaming platforms have become very popular today owing to the massive reach they have. People can access the video from anywhere with the help of their devices and watch the feed at their convenience. This is one major reason why so many companies want to invest in a live streaming platform. If you have got some amazing live material ready to offer to your hungry follower base, all that you need to do is select a platform for your video feed to be posted. 

Should you use well-known social live streaming platforms, or must you look into more complex and even perhaps, paid alternatives? Choosing between live streaming platforms might be difficult at first since there are so many options, and the parameters for making a successful choice are sometimes ambiguous. However, after you've determined which features you require and which you don't, choosing the best live streaming platform becomes a lot easier. Here are some factors to consider.

Live Comments

Most live platforms have a section for comments and live chatting. This is to ensure continuous interaction and engagement. When viewers are actively a part of something they are watching, participation automatically gets boosted. It might even help in boosting sales in the long run.

Automated Archives

Live feeds are immediately recorded and stored as video on demand in your video collection.  A video player that works on any screen, device, and browser is a critical requirement here.  The more general HTML-5 player is now used by the majority of live streaming platforms. The once-popular Flash player is progressively fading away. Most video broadcasting providers make it a point to make their players fully operational on all platforms and across all devices with the most up-to-date video codecs and formats. 

Third-Party Support

Today, almost all streaming platforms have all the required services to accept feed from third party encoders, by which we mean stream key with RTMP URL. Additionally, some of them even have tie-ups with particular encoders to simplify the process further and make it better accessible and easily usable.

Social Media Mix-up

You can live stream to multiple platforms by having a good integration of all the social media platforms that you are focussing on. Streamm, for instance, has the multistreaming option that enables you to stream your feed on multiple platforms like Fb, Instagram, YouTube, Twitch, etc., all at the same time. Furthermore, the videos can also be restreamed. There is added flexibility as you have the option to choose your social media stage.

Monetary Benefits

Although there are a variety of methods to make money live broadcasting using best live streaming service, these monetising strategies are frequently integrated with the streaming platforms. By this, we mean selling premium content online that comes for a certain fee or including third party advertisements in your live stream to get high click-through rates, boost sales, and convert viewers to customers.

If you are looking for live streaming services, get in touch with Streamm today!