Things To Consider Before Designing Your New Brand Logo

by Akash Chauhan Google Marketing Consultant

Getting a logo designed for your new company can be really very difficult task. Here in this guide we have mentioned some important factors that you can consider. These factors help you decide logo design.

Understand your market

You should know where your brand is positioned. You really need to know your market.  You should understand who your ideal clients are and how your logo can communicate about your brand. You should present your logo in very good manner so that it can get best reactions from audience. A logo is all about getting your brand positioned correctly.

Research your competition

Research has always been important in almost all fields. You should research what your competitors have done and how they are using their logo in brand promotion. It is always better to gain some insight into market trend. In-depth research helps you find a direction for your brand where it can grow in. If you really want to dominate a sector then research is important.


What, How, Why.


You need to summarise your business in one unit named logo. Your logo can represent your business and what you do, how you do and why you do it. Logo is an important tool that helps in future marketing campaigns.

The logo

Logo is a unique identity of your business; it does not define your brand. It helps brand recognition and drive home brand awareness.

Start sketching

You need to use pen and paper to sketch your ideas before using computer or any designing tool. This is the best way to convey your ideas and polish them.


Your brand logo should be easily identified so you need to keep it simple. There are lots of brands which have mastered the art of simplicity. These brands are McDonald’s. Apple and Nike. These brands have simple yet most popular logo. 


You should be aware of your competition and competitors. You need not to create identical or similar logo as your competitor has. Your brand logo needs to be fresh and unique, so that people can easily notice it and remember it.


You should not look for trendy logo that looks good for now only. Your logo should be flexible and contemporary. It means it should not look uninteresting and outdated after few years. It should be incorporated with controlled design with spacing and modern lines. Your logo should be designed in such way that it can be easily changed or updated with times.

 Think Different

People only remember the things that are stand out and different. You should try something different from others. You can take the example as Logo of Apple.


Your logo should be adaptable not in terms of colours but in size also.


These are some important factors that you should look into. You should choose a reliable company which can offer best logo design India services at affordable price. An experienced and professional company like Cross Graphic can offer you what you expect.

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About Akash Chauhan Advanced   Google Marketing Consultant

64 connections, 1 recommendations, 162 honor points.
Joined APSense since, June 19th, 2015, From Jaipur, India.

Created on Sep 22nd 2017 07:13. Viewed 497 times.


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