Articles

#TheAttenboroughEffect – what impact has it had on the beauty industry?

by James P. Outreach & PR Executive

Following David Attenborough’s Life on Our Planet documentary on Netflix, we are once again reminded of the responsibility we have to reduce our impact on the planet. We are all becoming more aware of our impact on the planet and are calling out brands that are making meaningless environmental pledges, dubbed #TheAttenboroughEffect. 


Redefining clean beauty 


Firstly, we want you to make eco-friendly decisions on beauty products with all the right information. There is a popular conversation taking place at the moment around clean beauty, and if you haven’t yet heard about it, we’re here to explain and fill you in on all the important details.  

 

Often, companies are called out for ‘greenwashing’, which is where they mislead consumers into thinking their products or the way they do business is sustainable and has less impact on the environment than it actually does. 

 

You might have noticed terms like ‘clean’, ‘natural’, non-toxic’, and ‘free from nasties’ on skincare products like moisturisers and serums. This confuses consumers and divides beauty products into clean and dirty. Some brands misuse the term ‘clean’ and mislead consumers into thinking some ingredients are toxic to the user. Hijacking the meaningwhich can be used for ingredients that have been sourced ethically and sustainablyis a form of greenwashing. 

 

UK women are spending more money than ever on skincare and this is expected to grow even more in the next 15 years. Some brands are trying to profit off environmentally conscious consumers with empty fears about chemicals. But everything is a chemical—water, your favourite juice, your shampoo and conditioner, the dihydroxyacetone in your fake tan, and the ingredients in your skincareHow they’re sourced is what you should be looking for.


Sponsor Ads


About James P. Freshman   Outreach & PR Executive

1 connections, 0 recommendations, 27 honor points.
Joined APSense since, September 17th, 2019, From Newcastle, United Kingdom.

Created on Dec 8th 2020 08:12. Viewed 217 times.

Comments

No comment, be the first to comment.
Please sign in before you comment.