The vanishing medical representative’s job

The drugs marketing agencies are going away from the cliché techniques on Medical Representatives Jobs India for selling their drugs to the medical industry. Instead, they are gradually moving towards the software oriented e detailing. 

An interaction with the doctors through internet based communication apps helps personalised services. This offers information of the promotional products and also makes the presentations to the doctors at a convenient time to latter all throughout the meeting-rooms online.

The reach to the doctors is fast and helps in reinforcing and improving the efficiency of the sales-force. 

Presently most of the major pharmaceutical companies like Sun Pharmacy, Ranbaxy, Lupin Glenmark, Cadilan, Dr. Reddy, etc. have got a field-force of 3000 to 5000 people including the senior executives who supervise the people doing the Medical Representatives Jobs India in the field. For example, Sun Company hires almost 4000 Medical Representatives and about 500 Manages to supervise these. Lupin Pharmacy possesses a field-force of about 5000 medical representatives. Glenmark also has about 3,000 medical representatives working in the field. Even the companies which are small scale have employee strength of 2000 to 2,500 medical representatives. 

Now, even though the industry professional say that there’s a deep dip in the hiring of medical representatives, with firms moving towards new and latest technologies in order to detail the products, this year the employment of MRs has been quite low all throughout the industry. The main reason for this is that each company is adopting the technology for minimising the cost of marketing & promotions. 

E detailing is evolving as source of communication amongst the medical representatives and the doctors. It’s intended for being customised, interactive, effective, and flexible as well as cost efficient. 

However, in India, the trend may take some time for picking up. While the multinational corporate are exploring new and innovative options of E detailing. Most of the domestic pharmacy majors are employing it as a technology for complementing the cliché detailing which is done by the medical representatives. 

The pharmacy industry can’t work without the medical representatives. Earlier, the companies tried and also realised that without the field-force, it doesn’t work in our country. The domestic firms are keeping the basic concept of cliché detail mostly unchanged. They have introduced digital ways of eliminating some significant manual procedures that the medical representatives followed earlier.

Article Resource :- http://articles.org/the-vanishing-medical-representatives-job/