The US Cider Market benefiting from Apple Production in Washington: Ken Research
Ken research has announced recent research
report titled, "United States Cider Market
Insights Report 2016". This report helps reader's gain in-depth understanding of the
dynamics and structure of the US cider industry, from the latest competitive
intelligence of both historical and forecast trends to enhance your corporate
strategic planning. It evaluates the current emerging trends and future growth
opportunities in the US cider market to support various researchers' brand
development and marketing initiatives. It provides detailed account of the
performance of brands and brewers to develop a competitive advantage. Emphasis
is placed to understand volume versus value trends, identify the key growth
opportunities across the super-premium, premium, mainstream, and discount
segments to best target profitability. The next step is to identify how brewers
can capitalize on current consumer trends, increase brand volume, and profit by
expanding operations into new areas. To interrogate the unique granularity of
our data to analyse the market on a variety of levels to make well-informed
decisions on future threats and growth prospects in the marketplace for your
company we extend this unique report. At the end, the report views the
selection of the key 2015 product launches and identifies competitor activity
and product innovation and differentiation prospects
Cider,
known as hard cider in North America, is an alcoholic beverage made from the
fermented juice of apples. The juice of any variety of apples can be used to
make cider, but cider apples are best known for it. The adding of sugar or
spare fruit before a second fermentation amplifies the alcoholic content of
cider. In the United States, the definition of cider is usually broader than in
Europe, specifically Ireland and the UK.
The history of cider in the
United States is very closely tied to the history of apple growing in the
country. Within thirty-five years of the settlement of Jamestown in 1607, the
land was put to the plow to grow tobacco which provided a source of revenue for
the colonists and made British settlement a success in the New World after
several failed attempts.
It is only in recent years that
interest has been revived in hard cider. Surviving heirloom varieties that
would have had a role in the old orchards have been carefully catalogued and
others have been put up for sale at city farmer's markets, as well as sold by
the bushel to businesses wanting to make their own labels. There is great
diversity of taste in the types of hard cider, made by small local producers
all the way up to the big beer conglomerates, and great variation from region
to region. Because the US allows brewing for personal use, instructions for
making homebrew are readily available on the internet. According to a July 2014
article from a Chicago area newspaper, the city is taking advantage of its
proximity to an area in Michigan that has national importance as a major apple
growing region. A whole bar dedicated solely to new ciders in the city is up
and running and consequentially Great Lakes producers are pressing more and
more of the drink: in its first year, Michigan-based Virtue Cider pressed about
20,000 gallons of cider, selling it in Chicago and other markets.
As of 2013 there are more than 20
producers in the state of New York, with many more expected to be founded in
the years to come. Apple producers in New York are very happy with the
increasing demand as it solves a common problem. A new brewery for hard cider is fully
operational and thriving, specializing in artisan brews. It has named itself
Original Sin, a tongue-in-cheek reference to the story in Genesis where Eve
bites the apple. It nods to its local heritage by basing one of its products on
an apple cultivar that was born in one of the five boroughs that make up New
York City in the 18th century, what is today Queens: Newtown Pippin.
The Top Five
States for Cider Production in the United States
1. Washington
Washington State is the largest producer of apples in the United States. It
should be no surprise then that Washington is home to more cideries than any
other state. Among more renowned Washington cidermmakers are Finnriver, Tieton
Ciderworks, and Snowdrift Cider.
2. New York
New York State is the second
largest producer of apples in the United States and counts over 700 apple
growers. A large number of craft cider producers call New York home including
Original Sin, Eve’s Cidery and Doc’s Hard Cider. Most orchards are found
Up-State including the Hudson and Champlain valleys.
3.
Michigan/Great Lakes Region
Michigan is the third largest
producer of apples in the nation. Family farmers with less than 200 acres of apples cultivate the vast
majority of those orchards. Michigan’s prominence in the American cider
industry is highlighted by the fact that it is the location for the most
important cider competition in the nation: The Great Lakes International Cider
and Perry Competition. Among the important cider producers in Michigan are J
K’s Scrumpy Cider and Virtue Cider
4. Oregon
Though not the furthermost source
of apples in the country the state of Oregon has become a hotbed for craft
cider production over the past decade due in large part to the state’s
appropriate climate for apple cultivation and a spirit of craft
entrepreneurship in the state. Apples are grown primarily in three parts of the
state: The Willamette Valley, the Mid-Columbia Valley and the Milton-Free water
region. Among the prominent cideries in the state are Reverend Nat’s Hard
Cider, Wandering Aengus and Square Mile Cider
5. California
California is the fifth largest
producer of apples in the United States. While the largest numbers of apples
are grown in the warm San Joaquin Valley, the centre of the California
cider industry is in the northern portion of the state and located primarily in
Sonoma and Mendocino counties. Among California’s most prominent cider
producers are Ace Cider, Devoto Orchards, Sonoma Cider and Tilted Shed
Ciderworks.
There are various
innovations done in the cider market that may extend its base in monetary and
volumetric terms by 2020
·
Premiumisation
·
Fruit Ciders
·
Craft ciders
·
Spiders
Cider is anticipated to grow
at a far lower rate in the years to come. The near overnight emergence of hard
sodas in 2015, initiated by Not Your Father’s Root Beer and further advanced by
brands like Henry’s Hard Soda from MillerCoors and Best Damn Brewing Co from
Anheuser-Busch InBev, hit cider hard in the second half of 2015. Looking forward,
hard sodas are expected to draw from cider’s current consumers, as the sweet
flavour was one of the leading advantages cider held over other categories.
This unexpected competition is anticipated to hamper cider’s growth
considerably, although sales in 2020 are still forecasted to grow double in
comparison to 2015
Key Topics Covered in the Report:
Global cider market research
report
US cider market research
Cider market in New York
Cider market outlook
california
US apple cider market
research
US grape cider market size
Washington apple production
US apple production volume
For more coverage click on the
link below:
Related
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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