The US and UK offer Prominent Growth Prospects in Global FMCG Industry
May 2016, Gurgaon
· Organizations in the field plan to increase capital expenditure and IT expenses and enhance the targeted customer base
· Developed nations like the US and the UK, and developing nations like India and China are expected to be major contributors to the FMCG industry growth
Ken Research announced its report titled ‘FMCG Industry Business Outlook and Procurement Survey H1 2016’ discusses data the growth potential of the global FMCG industry according to key business priorities, business concerns, nation wise scope for development of the sector and expected changes in Mergers and Acquisitions activities as they affect this market the most. The report puts forward how the supplier prices are forecasted to change so that players can use this information on dynamics of the consumer goods sector to gain an edge in the market. Additionally, intelligence strategies and procurement budget have also been covered.
Fast-moving consumer goods are traded very frequently leading to high volume, low price because of repeated purchases and are fastest to leave the supermarket or hypermarket shelves. It is a market that is highly sensitive to changes in disposable income or in other words, very demand elastic. They may be categorized as durable and non-durable when classified according to their shelf life such as detergents, cosmetics, packaged foods, personal hygiene products, stationery, toiletries etc. Packaging and branding is imperative to the FMCG products as it is an important element for positioning the product correctly in the minds of the buyer. It signifies the social and economic status of the buyer and gives him something to relate to. The market for FMCG products cannot be safely assumed to be stable in countries where there are severe fluctuations in the per capita disposable incomes.
The management executives have planned to enhance the allocation of funds to capital expenditures and IT services and to introduce new products in the FMCG market to make the most of the opportunities presented. The UK, the US, India and China are expected to be the big chunk of the consumer segment. 22% of the survey respondents forecast the supplier prices to remain the same while others say that it would increase as they continue to continuously improve their methods by adopting strategies like kaizen and lean manufacturing to increase their operational efficiency.
Key topics included in the report
· Scope for Mergers and Acquisitions
· Forecasts of Capital Expenditures
· World market with Promising Growth Potential
· Scenario of the Supplier Prices
· Procurement Strategies to be Adopted
· Organizations’ Perspectives on E-procurement
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Contact:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
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