The State Of SEO According To Latest Algorithm Updates AndReports

It is all due to the latest algorithm updates that the state of SEO in these modern date and time has changed for the better. As per the reports, it is now entered into the most competitive landscape that is ever-changing. The SEO experts and marketers need to adapt these changes fast.

·         According to reports, it is also known that Google changes its own algorithm more than 600 times every year.

·         According to a tweet of Google itself, it is confirmed that every day they bring about a couple of changes in its algorithm to ensure better performance by it and better ranking of the sites that really deserve.

For the SEO agencies such as Dental SEO and others it is really hard to keep up with these changes. However, it is extremely important for the SEO agencies to adapt to these changes so that it can assure that the sites are consistent and improves their rankings continually in order to gain more organic traffic.

It is not possible to achieve this feat today simply by following the steps that you did about five years ago. You will certainly not get the results that you expect and even if you do it will not last forever.

Destined for people

Therefore, with such changes coming in on a daily basis along with the significant updates that are in the working, SEO is destined to keep on changing as it has always in order to keep up with the changes in the behaviour of the consumers.

Ideally, the Googlesearch engine and its algorithm are designed for the users and certainly not for the marketers. In today’s landscape you simply cannot stuff those keywords anymore and expect that you will achieve top rank in the result pages of the search engines.

Today you will have to:

·         Select more meaningful keywords

·         Put in at appropriate places and

·         Insert the keywords at proper distance if you are using multiple keywords.

It is essential today to provide more meaningful experiences for the users. This plays a key role in the success of the keyword as well as achieving the top rank in the search pages. In short, you will need to create content that will solve the user problems much easily, faster and in a more efficient manner.

Mobile and page speed

This is the era of mobile and a lot depends on the responsiveness of a site as to what type of search engine optimization your site will have. It is also an era of delivering things to the users fast to ensure a better user experience. That means, your pages should not only fit in the small screen of the mobiles but should also load at a great speed.

Google, as of late, has come up with a few major changesin order to help the users achieve this. These changes will in turn change the way propel conduct SEO practices in 2019 and beyond.

If you take a look just five years back, mobile SEO was simply an afterthought. All you had to do then to optimise your site is:

·         Write keyword-rich content

·         Use schema markupand

·         Include a metadata.

However, it is now required that you dynamically update your site for ensuring better mobile usage so that you can capture that extra bit of mobile traffic that is essentially needed to enable your site to reach out to a larger audience.

It is required for you to know your mobile-friendly crowd, ensure a mobile friendly site and you will see traffic flood in.

The changes noticed

Along with the time, the mobile traffic also kept on changing in terms of the nature and their behaviour.

Therefore, in order to keep up with the changing times, you will not only need to focus on the analysis on the desktop reports only. You must also shift your focus towards reviewing your mobile reports as well.

·         If you look at the reports of 2016, you will see that the mobile traffic started to bea more substantial portion considering the overall usage of the internet worldwide as compared to the desktop traffic.

·         Over time, the mobile traffic continued to rise making the users realize that it is time to shift their perspectives from desktop first to mobile first.

This is what Google is doing exactly with its mobile-first index. This index is predicted to account for 79% of mobile traffic taking the entire Internet traffic by the end of this year.

Google realized that mobile was dominating the search engine and initially announced the mobile-first index in November 2016. This proved to be a correct assumption as todaymost of the people are searching for information and news on Google using a mobile device.

The content of the pages

Given such a change in the scenario, the ranking system will fail to deliver better results if it continued to look at the desktop version of the content of a page.

·         This will not result in proper evaluation of the relevance of the content to the user.

·         This will also cause serious issues with the ranking if the mobile page has far less content than the desktop pages.

In fact, the algorithm will not be able to evaluate the actual page that is typically seen by the mobile searcher.In order top remove this disconnect and prevent bad experiences for the users it is required to have optimized mobile pages.

The final thought

If Google did not make these changes, it will not be able to rank the mobile pages. As a result, there would have been a significant drop in the number of mobile users not searching with Google. It will surely affect the SEO results due to the slow speed of the sites as well as an unoptimized mobile page.

Therefore, you can see that this is a pretty significant shift to ensure that the SEO results is in accordance to the demands of these modern times. Such changes have provided the SEO industry with a lot of questions that were previously left unanswered.