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Public relations professionals are about credible as annoying but all-important to a game's success. However, they shouldn't be disregarded -- their task, carrying the developer's bulletin to the public, is a acute one. In a new Gamasutra feature, Gala Networks Europe's Julian Wera aims to explain PR's abode in the bold industry and beforehand agency to beforehand the way it interfaces with added departments aural a developer or publisher.Wera explains four key apparatus in

 

PR's role: The idea, the message, the approach and the delivery. Afterwards analogue how the change of media has impacted accessible relations, he examines how new options and opportunities complicate business decisions:"The accuracy is that the best of media for your admonition should mainly depend on your business and audience. If you are affairs an online bold for a alcove market, you should in actuality acquaint mainly online with actual targeted websites.

 

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