The Simplest Ways to Keep Your Gas Station Customers Happy!

It is quite evident that consumers are rarely loyal to a particular brand of gasoline. In fact, the key factors that attract consumers to a specific gas station are its pricing and the convenience it offers. Even brand specific credit cards and loyalty programs fail to work in this instance. So how can gas station owners like yourself attract customers? The following tips will help you keep your customers happy:

·         Exceptional customer service. You need to make sure that every customer that visits your service station is dealt with utmost respect. Employ staff that is genuinely amiable and knows how to tend to customers’ needs.

·         Keep the prices competitive. It is imperative that you keep gasoline prices at your station similar to that of your competitors. The price factor will make the purchase intent and decision a lot easier for your customers. This could be a great way of gaining consumer loyalty and may win you repeat customers.

·         Appearance matters. Both inside and outside, you need to ensure that your station is clean and organized. Gas station and convenience stores that are cluttered or untidy give out a negative impression. The site, driveway, dispensers, trash cans, and building exteriors are some things that would be visible to potential customers, and passing traffic.

·         Keep it clean. Let’s face it, nobody like dirty spaces; neither would your customers. It is important to keep restrooms, floor, and even windows clean. Immaculate bathrooms hold immense importance to customers. Put in effort to maintain and modernize the facilities you provide. The cleanliness, coupled with the overall look of your store will help you keep your customers satisfied.

·         Pay attention to the lighting. Keep the site well lit and secure. This is crucial during evening hours and the break of dawn. Adequate lighting will prevent any mishaps that may happen due to lack of light.

·         Put up a sign. Secure visibility with a proper promotional sign. Promote your business!

·         Ancillary services. Think of the additional services and goods your customers may require, and aim to provide those. They may include car washes, drugstores, and even ATMs.

·         Keep it stocked. Your convenience store is of no use if you do not have it properly stocked. Make sure it does not run out of merchandise that customers regularly demand. Also keep a check on the expiry dates and freshness of items in store.

The subject of paramount importance at this point is – Maintenance! An impeccably maintained gas station and convenience store will help you create a happy clientele that will not think twice before visiting your gas station again. Maintenance does not come easy, but with service station equipment stores like the John W. Kennedy Company, and their wide diversity of products, it isn’t impossible either. From automatic tank gauge systems to LED lighting, they are selling it all!