The Secret to Meditation

The Millionaire’s Brain Academy Review

This is a critical piece to the puzzle, because if you don't know who you are marketing to, you are essentially marketing to everybody.

And when you market to everybody, you market to nobody.

Knowing exactly who you want to resonate and connect with in your marketing message will not only allow you to speak directly to them, but with them.

Because even though you are the only one communicating in your video or blog post or article, there is a two way conversation taking place in the mind of your audience and when you can get into rapport with that person's psyche, you are strengthening your relationship with them, deepening their trust for you and developing what is called purchase readiness.

In other words, when you know exactly who you are marketing to, what they want, what they don't want, what they like, what they don't like, what their challenges are and what motivates or inspires them, and you actually articulate this in your message, you get them into full agreement with everything you are communicating, making them want to get to know you more, receive more of your value and perhaps even buy from you.

After all, this is the reason you are in business - to develop a market and make sales!

Now, how about those who do not resonate with you or your message?

Well, chances are that they will form an early opinion of you and only use your messages to waste time, procrastinate or justify their reasons for not liking or buying from you - and this is OK.

Just as you are not going to please everyone or sell everyone, you are not going to connect with everyone.

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