The Scope of Digital Marketing in India

by Manju Rai Digital marketing manager at digiperform


Presently, Digital marketing is the most trending skill. Business owners are now spending most of their marketing budget on digital marketing. The old traditional means of marketing are gradually losing their shine.

The demand for the experienced digital marketing proficient is huge now. According to a recent survey reports and experts prediction, there will be a high scope in the digital marketing career.

Aspirants are looking for opportunities to step into the digital marketing industry. They are searching for institutes offering Digital Marketing Course to learners. Consequently, various institutes are coming up with their Digital Marketing Training program.

If you are curious to know more, here are some reasons why Digital Marketing is a rewarding and thrilling career option in today’s market.

  1. Digital marketing has become the trendiest word in the Indian job market. The industry is predicted to produce over 20 lac jobs by the year 2020. Hence the career in the digital industry absolutely looks promising.
  2. Digital India program started by the government are encouraging many start-ups in India to enlarge their operations.
  3. Organizations are investing a huge amount of their marketing budget in the digital marketing activities. They are looking for professionals who can plan and execute digital marketing strategies effectively.
  4. There is a huge skill gap and increase your skills in this domain will give you a unique competitive advantage. There will be no dearth of jobs for such in-demand professionals.
  5. Skilled professionals in Digital marketing are not easily available in the market; individuals having knowledge in this domain will absolutely have an upper hand during salary negotiations.
  6. Companies are keen to pay a premium for experienced and certified professionals who know their job inside out.
  7. To become a successful digital marketer, you do not need any degree or a technical background. Aspirants from any stream can take this course.
  8. There are various sectors within this flexible field. One can choose any one as per the interest and learn it extensively to become an expert in one niche.
  9. You can find a job in an organization or you can work with a digital marketing agency who works for diverse clients.
  10. One can also become an entrepreneur or work as a freelancer by offering digital marketing services as an autonomous consultant.
  11. Rise in the pay package is fast and rapid in this industry. A fresh graduate can begin at 3-4 lakh per annum. One can move up the ladder quickly and earn around 7-10 lakhs with an experience of 5 years.

So now you understand that it isn’t just the old conventional career paths that are rewarding and high paying.

There are numerous benefits of venturing into this new age field of digital marketing.

Digitization has become a movement. It is no longer an option for businesses. If they wish to survive in this competitive era, they need to market themselves on digital platforms.


About Manju Rai Freshman   Digital marketing manager at digiperform

1 connections, 0 recommendations, 22 honor points.
Joined APSense since, July 27th, 2018, From New Delhi, India.

Created on Aug 31st 2018 09:59. Viewed 213 times.


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