The rising popularity of Air Purifiers in India

by Amili R. SEO

In recent times, air purifier market in India has witnesses a sharp increase of about 50% in its demand due to the alarming pollution levels across North India post-Diwali. According to a survey conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), there has been an outburst in the demand for air purifiers as air quality gets extremely poor in Delhi and adjoining areas.

Air purifiers are generally high-end electronic devices that are meant to purify the indoor air by eliminating impurities such as dust particles (containing PM 2.5 particles—the tiny particulate matter that does the most damage to human health), pollen, smog and other airborne vexations. Their primary job is to let people inhale fresh and clean air in indoor areas.

As far as their availability is concerned, the market is flooded with different types of air filtration devices that are meant to be used at various places. Though the product has not become so much popular among middle-class residents, majority of orders emerge from expats and affluent Delhi residents. And the most common cause behind their purchase is the rising levels of air-borne pollutants both indoors and outdoors. It is almost impossible for people to make a positive impact on outdoor air environments but they can choose to ensure a healthy environment in their homes by installing a home air cleaner.

Many environmentalists are too much worried over the rising level of air pollution and suggest people to use these high-tech devices for clean and fresh air. Those who have enough money and are heavily concerned about the quality of the air they inhale make no compromise on this and buy best air purifying devices in India.

As per market leaders, the air purifier market in India is still in its budding stage and it expected to go beyond Rs. 250 crore. However, it has been growing by leaps and bounds since last one year due to rising awareness about the drastic effects of air pollution on human health. Children are found to be at higher risk due to their weak immune system. Inhaling poor quality air for longer periods may hinder their development and could lead to other health problems in the later stages of their life.

Today, all leading electronic brands have come up with their highly effective air purifiers that claim to bring a healthy change in the lives of people reeling under air pollution. One can choose to buy the best air purifier given the room area, level of pollution, type of pollutants and others. And it is always recommended to count on branded products so as to get assured quality and impeccable customer services. With such a great variety of products available in the market, it is good to carry out a thorough research on all leading brands and then choose the best option available.

As the market is in its nascent stage, people are slightly confused over their decision to buy a home air purifier. However, doctors seem to be positive in regard to these high-tech devices as they are able to curb various harmful allergens and pollutants. Though companies claim that their products are capable of restricting 99% of allergens and irritants, it is necessary to do a thorough check of these claims before investing your hard-earned money on these devices.

While buying air cleaner, there are various factors that one needs to keep in check such as the noise level, operational speeds, energy consumption, and cost benefit ratio etc. According to experts, a combination of HEPA filter (high efficiency particulate air) and an effective carbon filter is must for a good air purifier. Various brands such as Philips, Daikin, Kent, and Sharps score high on this front. Another important factor not to forget while investing in any such product is its maintenance cost.

A well thought decision taken on the purchase of an air cleanser tends to help buyers make the most out of these machines by maintaining a healthy and cleaner environment in their home or office. At a time when deteriorating air pollution is at alarming levels, counting on these advanced air purifying devices is certainly the most sought after option available towards a healthy life. Give your family a breath of fresh air today and buy an air purifier!