One of the best ways a business can keep up with customer care support is with regular email correspondence with users, both returning customers and potential clients.

Despite all the potential that email holds as a support tool, however, a lot of businesses tend to utilize it in a way that makes their receivers want not want to read the email, let alone respond and converse. With that, it’s crucial that we know what to avoid when sending out emails to make sure that not only to do we get to talk to our customers, but encourage them to become loyal patrons, too.

There is such a thing as “spammy” words and phrases that will lead the receiver to junk your email without a second thought. Not only have they probably read it before, to only be lead to disappointing results, but they are generally more prone to give your email a sense of untrustworthiness. 

“100%,” “free,” and “guaranteed,” are just some of the terms that are known to irk the typical internet user, so next time your writing that customer support email, it may be best to avoid them and similar terms. 

Chances are, your email does have a good point, but your receiver may get too tired of reading before they even reach it, leading them to close your email without even getting to the pitch.

Go direct to the point with your emails (introductions aside, of course) and immediately inform the receiver with what the email is all about. Are you going to have a promo? Are you asking for feedback on their store visit? Has a new item arrived? Your customers are most likely itching to find out just as you are excited to tell them, so just go ahead and get to it.

There’s no use in creating amazing emails if no one’s going to be reading them. Making sure your emails reach the right people who are ready to engage with you is just as crucial. 

Rather than following or copying contact lists, it is always recommended that you create your own. Not only are you more sure that those email addresses are actually active, but that those contacts are also more likely to be part of your target audience. This may take more time and investment, but you will find that it will result in better-received emails. 

Top email platforms such as Google and Yahoo are known to trust emails that have been authenticated as legitimate (as in not spam) which means said emails are less likely to end up in spam boxes.

Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), and Domain-Based Message Authentication Reporting and Conformance (DMARC) are recommended methods of authenticating your emails before sending them out.

For a lot of business owners, doing all of these successfully will require the assistance of a professional service provider. While this means more time, as well as investment on your part, trust that in the end the results will be more than one worth it.

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