The Relevance of Digital Marketing in Reshaping Ecommerce Industry

Nowadays digital marketing has become indispensable to a significant number of organizations and industries across the globe because of its numerous benefits and convenience. As digitization has become a ubiquitous process in every corner of the world involving different industries, implementation of digital marketing tools was rather inevitable. Besides offering an instantaneous marketing result or the convenience of conducting your business and advertisements from anywhere in the world, this new marketing strategy has managed to bring revolution in the ecommerce industry consisting of a large number of small and large companies spread across the globe.

Digital marketing presents itself with a vast range of marketing methods and strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), conversion rate optimization (CRO), advertisement management through PPC campaigning, Google Analytics, and many more.

In this article, the relevance and impact of this innovative marketing procedure on ecommerce industry would be discussed. (Information Credit – https://www.gillsolutions.com)

Digital Marketing Strategies Suitable for Ecommerce Websites:

a.) Artificial Intelligence: The implementation of artificial intelligence (also known as AI) is rapidly increasing in various digital marketing strategies nowadays. According to a large number of speculators, that digital marketing is likely to cross the $77 billion mark shortly and as a result, the marketers across the globe are persistently working on augmenting the efficiency of their ROI (Return on Investment). When it comes to increasing efficiency and accuracy, AI is always the first and foremost choice. Also, AI’s range of operation is profound as it can be practically implemented on almost everything including recommendation of product or content, search engine optimization, maintaining effective communication with the potential customers, and many more. Ecommerce industries can effectively escalate their level of service starting from advertisement to the delivery of shipments with the help of AI.  

b.) Augmented Reality: Augmented reality or AR refers to the modern technology of using extant devices to augment or magnify various elements of real-world. With the help of this technology, the user can look at a real incident through the screen where graphics, sound, and various other computer-generated sensory inputs add to the experience. By using augmented reality, ecommerce industries would be able to emphasize the qualities of their products and services to their customers eventually convincing them. Digital marketing offers this technology as well which can be extremely beneficial for both small and large ecommerce industries around the world. 

c.) SlideShare: LinkedIn SlideShare is a hosting service tailor-made for professional content samples like videos, documents, infographics, and several other things. It has become a very important part of the digital marketing strategy nowadays predominantly because of its exposure to various communities across the globe. According to various statistical analyses, this website gets circa 80 million viewers per month including some influential ones like NASA, The White House, Hewlett Packard, World Economic Forum, etc. Moreover, SlideShare gets more than 400,000 presentations each month while allowing both ecommerce websites and individuals to post refined and lucid versions of their content to a diverse audience. This hosting service is very effective in generating traffic to a certain product and thereby increasing its profitability.

d.) Data Visualization: Data visualization has become a very popular technique nowadays as a frequently used digital marketing strategy. This technique is all about conveying bland and factual information such as statistical data of the previous years in a more engrossing manner i.e. by using comprehensible charts, graphical representations, histograms, and even animations. It is an efficient way to address the potential customers and to make them familiar with a certain product by proper accentuation. Ecommerce websites can be immensely benefitted by this digital marketing strategy as visualization is an inextricable part of advertisement.

e.) Facebook Pages Manager App: When it comes to social media marketing, one of the most popular digital marketing strategies, the name of Facebook is bound to pop up as it currently has more than 2 billion monthly users around the world. Another social networking website that has been the center of attraction for the past few years is the Instagram. Facebook Pages Manager app, launched in 2016, offers the leeway to use both of these two social networking sites simultaneously and to manage communications without logging into them separately. With this new digital marketing tool, ecommerce industries would be able to grab the attention of a large number of people who have accounts on both of these sites. It would also help these companies to unify their messages across different platforms and creating better branding.

f.) Big Data: As per many statistical predictions, Big Data would achieve a market volume of nearly 102 billion USD by 2019. This technology is relatively older than the other strategies. However, the use of big data as an efficient digital marketing tool has not started very long ago. Since its implementation, big data has been helping in manifold aspects of digital marketing including native marketing, personalization, and segmenting. All of these aspects can be very useful in promoting ecommerce websites as well.

Besides these, mobile marketing, content marketing, and a vast number of other strategies are capable of assisting the ecommerce industry irrespective of the size of the business.

Beneficial Effects of Digital Marketing on Ecommerce Industry:

Digital marketing has several beneficial effects on ecommerce industries. Some of them include:

1. Improving Quality: Digital marketing strategies like search engine optimization, conversion rate optimization, and others can effectively improve the content of a certain ecommerce website by picking up pertaining keywords that could grab the attention of potential customers or by adding relevant videos to emphasize the good qualities.

2. Increasing the Number of Customers: Digital marketing strategies like social media marketing or tools like Facebook Pages Manager App is immensely helpful in increasing the exposure of a certain product to the account holders through attractive web contents and videos. Digital marketing offers various ecommerce websites to reach billions of people instantaneously and communicate with them about certain products and services. In lieu of a meager number of customers residing in a particular area, ecommerce websites can now have customers living all across the world because of digital marketing.

3. Instantaneous Results and Alternative Options: One of the main benefits of digital marketing strategies is their instantaneity. Ecommerce websites nowadays do not have to wait for the result of their respective marketing and advertisement campaigns. Also digital marketing offers alternative platforms in case a particular strategy does not work out as expected.

4. Attracting Millennial People: The term “millennial” refers to a certain group of people reaching young adulthood. These people now dominate various social networking websites. With the help of certain digital marketing strategies, ecommerce industries can effectively attract these people eventually increasing their popularity and profitability to a significant extent.

From the aforementioned points, it is quite evident that digital marketing has undeniable relevance in the modern ecommerce industry and is capable of leading it to a more prosperous future.