The Reason Why More DTH Antennas Are Sprouting All Over India
If you are in the national capital you must be annoyed by the rise in entertainment tax that’s going to bump up your DTH bills a bit, but other parts of the nation - where there isn’t anything to mar consumer enthusiasm – there is a very strong trend among TV viewers in choosing DTH services over other alternatives.
This is a welcome change which is happening at an amazing pace, and if experts are to be believed the numbers of DTH subscribers will touch 75 million by 2023! What’s behind such an impressive increase in number of DTH subscribers? Let’s find out.
Few Want Terrestrial Antennas Anymore – Why?
Rural India, which was largely dependent on Prashar Bharati’s content, now wants more than boilerplate programs that fails to excite even those who were once very loyal. The dwindling number of terrestrial antennas shows a clear change in the demands of rural TV viewers. Prashar Bharati’s budget allocations are soaked up in paying salary and maintaining their old infrastructure, the chance of growth is very lean – a huge gap that the government aided body left was thankfully filled by private TV channels.
What these companies have together brought to the table is quite a lot and it isn’t surprising why people prefer to pay for a DTH connection even when they have a free-to–air alternative. Here is why.
Direct to home services have given consumers what they have been missing for decades. And now DTH in India has grown way bigger than when it started. With DishTV’s foray into thee DTH segment things have changed for good. From news to entertainment to movies and TV series, there is so much to watch that family members find themselves fighting over the remote control to tune in to their program of choice! With content being generated in every part of the globe, variety is never an issue.
Today, rural as well as urban TV viewers have access to more than one DTH service provider to choose from. Anything from the cost of package or channels in it, there could be many reasons for a consumer to choose any DTH provider they want.
Direct to home services use tons of technology to deliver outstanding quality of content. Without the use of technology things like Dolby Surround audio or HD videos wouldn’t have been possible. And that’s not all; cutting edge tech is available at the consumer-end as well. Viewers can plug in a USB hard drive and record their favourite programs in high definition.
With so much on offer, it isn’t surprising why TV viewers no longer want the fishbone antenna on their rooftops anymore. If you haven’t made the transition yet, you are missing out on a lot – and saying that is an understatement!
Author Bio: Direct to Home services have changed the definition of ‘television’ in India. From a time when viewers had no choice at all, today, TV viewers are spoilt for choice, and DTH antennas sprouting throughout the nook & cranny of the nation is a clear indication of changing times. Read to find out what’s behind all of this.
This is a welcome change which is happening at an amazing pace, and if experts are to be believed the numbers of DTH subscribers will touch 75 million by 2023! What’s behind such an impressive increase in number of DTH subscribers? Let’s find out.
Few Want Terrestrial Antennas Anymore – Why?
Rural India, which was largely dependent on Prashar Bharati’s content, now wants more than boilerplate programs that fails to excite even those who were once very loyal. The dwindling number of terrestrial antennas shows a clear change in the demands of rural TV viewers. Prashar Bharati’s budget allocations are soaked up in paying salary and maintaining their old infrastructure, the chance of growth is very lean – a huge gap that the government aided body left was thankfully filled by private TV channels.
What these companies have together brought to the table is quite a lot and it isn’t surprising why people prefer to pay for a DTH connection even when they have a free-to–air alternative. Here is why.
- Lots of Content to Consume
Direct to home services have given consumers what they have been missing for decades. And now DTH in India has grown way bigger than when it started. With DishTV’s foray into thee DTH segment things have changed for good. From news to entertainment to movies and TV series, there is so much to watch that family members find themselves fighting over the remote control to tune in to their program of choice! With content being generated in every part of the globe, variety is never an issue.
- Lots Of DTH Players To Pick From
Today, rural as well as urban TV viewers have access to more than one DTH service provider to choose from. Anything from the cost of package or channels in it, there could be many reasons for a consumer to choose any DTH provider they want.
- Attractive use of Technology
Direct to home services use tons of technology to deliver outstanding quality of content. Without the use of technology things like Dolby Surround audio or HD videos wouldn’t have been possible. And that’s not all; cutting edge tech is available at the consumer-end as well. Viewers can plug in a USB hard drive and record their favourite programs in high definition.
With so much on offer, it isn’t surprising why TV viewers no longer want the fishbone antenna on their rooftops anymore. If you haven’t made the transition yet, you are missing out on a lot – and saying that is an understatement!
Author Bio: Direct to Home services have changed the definition of ‘television’ in India. From a time when viewers had no choice at all, today, TV viewers are spoilt for choice, and DTH antennas sprouting throughout the nook & cranny of the nation is a clear indication of changing times. Read to find out what’s behind all of this.
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