THE REAL REASON WHY YOU’RE NOT GETTING THE MOST OUT OF YOUR FACEBOOK ADS

Facebook advertisement is indeed an exciting step for your business. It improves brand awareness and can target a large number of your audience. However, it seems like no matter what you do, your goal can’t still be achieved. Well, these might be the reason why you are not getting the most out of your Facebook ads:

Your copy

Is your copy speaking to your audience? Is it enticing enough for them? The main reason why your ads are not as effective as you thought is the copy itself. To resolve this, make sure that you’ll use the right words for your target audience. Facebook ads only allow limited characters for your ad so be certain that your copy appeals to your audience.

Use the ‘Custom Audience’ button

Mostly, advertisers use ‘People who like their page and their friends’ option for their ads. Well, this is not bad as people who like your page certainly have friends that might be a potential audience but you will have better targeting if you use ‘custom audience’ button. Using this button, you may choose a custom location, age, gender, and interests. Simply use the right audience and you will definitely achieve greater results.

You might have chosen the wrong objective

Your main goal is to inform your audience about your product’s discounts, promotions, or giveaways but you chose the ‘Promote Page’ button. This might be the reason why you’re not achieving your target results. Facebook has given advertisers different kinds of objective so they can effectively carry out their campaign. So if your objective is to entice your clients to participate in your product’s discounts, the best option is to choose the ‘Send people to your website’ as it will redirect your audience to a landing page. If you want more engagement, boost your posts so you can target a wider audience. Choosing the right objective can drastically lead your campaign to success.

Are your images the right size?

Yes, you might have a killer ad that will definitely attract your audience, but did you check if it is the right size? Make sure that the size of your image is 1200 x 628 pixels. If the image is for a Page like Ad and Event Response, it should be 1200 x 444. You also have to make sure that your image complies to Facebook’s 20% text ad rule so may have a smooth campaign.

Indeed, exploring more opportunities and knowing more about Facebook ads will lead you to results that are better than you have imagined. Simply focus on what your audience will like, do the right targeting, and make an enticing copy. By doing these, there is no doubt that you will be on your way to a successful social media campaign!