The next algorithm Google of App development company in Vancouver

Oct 17, 2016
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SEO and SEO 2015

We ended 2014 with the inexhaustible rumor that SEO was dead, that for SEO worth nothing, or online marketing strategy, and quality link building, content marketing or...

 

And although Google has not returned since November to update their algorithms, App development company in Vancouver we have come to realize that things were changing. This was confirmed by Google on his blog with a statement and that, from next April 21, things will continue to change much.

 

From this April and as we were already feeling, the SEO will depend more than ever on the mobile-friendly that is our website. Why? Simple, just in Vancouver, 81% of internet users do through their mobile devices and tablets- -Smartphones, 62% of the Spanish population. Globally, the tablets are having an annual growth rate exceeding 20%.

 

Impact

The algorithm change (so far unnamed) this time will have a greater impact on the results of previous search algorithms like Panda or Penguin.

The new algorithm will affect 40% of mobile search, where Panda had an impact of 12% searches in English and Penguin 4% global desktop searches and mobile. 

 

What do I do if my website is not mobile-friendly?

If your site is not suitable for mobile browsing, you should rethink the web design as required by the search engine. Google has created a page where to check if our website meets the requirements of the new algorithm.

 

If our website is not mobile-friendly, we have two options:

 

Web design company in Vancouver Develop a mobile version of our website to be displayed when the user accesses the website from tablets or smartphones.

Implement responsive design. This is a web design that adapts to the screens of different mobile devices. This is what Google's value option.

But not only the design of the web must adapt also its content must be adapted to these different screen sizes. We will also ensure that the texts of the pages are readable and avoid requiring users to zoom to read.

Not everything is moving in the next Google algorithm, as has been noticing in recent years, the search has stopped reward based on repeat ad nauseam a keyword or linkbuilding links with content farms.

 

To position itself in the search, they must consider new content, extent and quality, in a content marketing strategy.

app development  VancouverThe link building is also being evaluated from the quality and affinity pages that link.

A new penalty that comes from the hand of this algorithm is the satellite pages or doorway pages. SEO company in Vancouver practice that until now many agencies dedicated to SEO included in SEO strategies for their clients. From this month, the satellite pages will be penalized by Google.

 

This second quarter of 2015 comes loaded SEO, are you ready for change?

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