The Mutual Benefits of Using White Label SEO
by Kevin Smith AuthorWhite label SEO is an
agreement between SEO reseller and SEO provider. In this business arrangement,
there is no contact between SEO service provider and the client. The reseller
will be the means of communication.
With ever-increasing
competition and strict search engine ranking algorithms, it can be difficult to
provide your client the same services you used to. To fill the gap between
technical expertise and cost-effectiveness, an SEO service provider can come in
handy.
This type of work
agreement is beneficial for both, SEO reseller and SEO provider. This is among
the many reasons why companies prefer outsourcing SEO reseller. Following are the benefits incurred by
both the parties.
Benefits to SEO reseller:
Expansion in Services Offered-
There are many
internet marketing services that clients ask for. A reseller may not be able to
provide or has the expertise in all those services. For such situations, SEO
provider can be the trouble-shooter. With the right expertise and tools, they
can work on reseller’s behalf and get the work done. Ultimately, helps in
expanding the scope of services offered.
Growth in Client Base-
If a company is
getting a higher demand of a service from their client but is not able to
fulfil their needs, they might lose out on the client. Not just existing ones,
but also any potential clients who are looking for such services. With a longer
list of offered services, a reseller can handle more clients. Working with SEO
provider, allows them to take up more work and offer a wide range of services.
Increase in Profit Without Spending Resources-
Companies can provide
services without actually recruiting new people, as they have SEO providers for
that. With no added expense of hiring new people or expanding infrastructure, they
can save money and efforts. Hence, increasing profits without sacrificing any
resources.
Benefits to SEO Provider:
Less Business Development Efforts-
It is not easy to get
clients and grow business. Acquiring new clients demands a great deal of business
development efforts which can be saved with the help of while label SEO. By
working with SEO reseller, they can save big on finances and resources. The
reseller will take care of acquiring and handling clients, while they get the
work done.
Increase in Business Size-
An SEO provider, by
working with a reseller will increase the business instantly. They will have
their own clients and the clients that resellers have. Indirectly, they are
working for the latter. It also allows them to gain a much bigger business size
than they actually have.
Increase in Revenue-
With a bigger business
size, it’s obvious to have an increase in revenue. In an ever-competitive
corporate world, keeping up with the pace is difficult, let alone the increase
in revenue. However, by working with an SEO reseller, they get a much better
chance of surviving and gaining profit without much efforts.
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Created on Jan 7th 2018 23:11. Viewed 515 times.