The Most Definitive Online Marketing Resources For Smaller Businesses

Investment and higher costs for resources are some of the biggest challenges for small start-up businesses. There are many resources available online which would help in taking your business to the next level without investing much money. Small businesses who often fail to utilize the available online resources for marketing are likely to incur losses before reaching a stable stage. Regardless of the effectiveness of those online resources, smaller businesses should take advantage of those resources.

Here is a list of some of the best definitive online marketing resources that are designed for the benefit of smaller businesses.

eBooks and Books

eBooks and Books are among the most sought after essentials among start-up businesses. There is an eBook for every type of businesses. You can either create an eBook or share an interesting eBook with your clients and let them know how you can help them grow their business. There is a greater chance for your clients to get convinced with the eBook that are related with your business.

Web Analysis Tools

Most of the web analysis tools are available for free and is of immense benefit for small businesses. Using such free tools, small businesses can check the information about the website including feedbacks and can also measure the performance of their website among competitors. Google Analytics is a free tool that provides a comprehensive report for smaller businesses. The reports can be used for improving the number of site visitors towards your website. Other popular web analysis tools are Google Webmaster Tools and Google Keyword Planner tool.

Social Media

There is a huge scope for smaller businesses to improve their business prospects using social media without the need to pay anything. Social media has a huge audience base that is growing each and every day. It is desirable for businesses to create a page or group of their own and include prospective buyers and clients within those groups. By engaging the clients and prospective customers in discussions within the forums, there is a higher chance for your business to be moving towards the next level. Some of the most popular social media platforms include Facebook, LinkedIn, Twitter and Instagram etc.

Blog Tools

Blog tools such as Unbounce and Microsoft Office Image Site is becoming popular among businesses nowadays. Small businesses can make their landing pages visible and attractive to the clients using Unbounce, which creates fully optimized landing pages for a blog. Microsoft Office Image Site on the other hand is a blog tool that provides images for your blog. Since images can play a vital role in attracting the attention of the site visitors, blog tools like this can be of immense help for start-up businesses.

Tools for collaboration

A business can grow only if there is an effective communication with clients. There are several tools that can help small businesses collaborate effectively with their existing and prospective clients. Google Voice and Skype helps in making video calls and sending messages instantly to the clients where as Dropbox can be used for sharing documents as well as storing information backup.

Tools for tracking competitor performance

If you want to improve the performance of your small business, it is inevitable for you track the performance of your competitors. That is exactly what tools like Alexa, Google Alerts and Compete does for you. They will track how the competitors are performing and will send you alert that would help improve the performance of your own website.

Content Management System

Content management system tools such as WordPress helps small businesses to create free blog platform with which businesses can reach out to their potential clients. It is the best solution for start-up businesses that are having financial difficulties when it comes to investing heavily for website design and website development. Joomla and Drupal are some of the other popular content management system tools.

Conclusion

SEO Forums, guest posting sites and online business task tools such as Evernote and Mailchimp also plays a vital role in enhancing the business prospects of small businesses in addition to the above mentioned online marketing resources.