The‌ ‌Massive‌ ‌Impacts‌ ‌of‌ ‌Video‌ ‌Content‌ ‌for‌ ‌Your‌ ‌Marketing‌ Campaign‌ ‌in‌ ‌2020‌

Fueled by the massive growth of social media, video content has exploded over the past decade. Now that we enter the next decade, it still has the potential to dominate the content marketing landscape.

(Image by Hermes Rivera from unsplash.com)

It all started when YouTube was created in 2005 and opened the gate for video streaming to the masses. From fashionistas, make-up artists, to pro-gamers turned into internet stars, there are so many new “celebrities” born on YouTube.

Online video content has been taking over the internet ever since.

The allure of online video is quite simple: in a world where we are bombarded continuously by textual information that seems so far away and impersonal, seeing a real-life video of what is going on is like a breath of fresh air.

Video content quickly becomes the most favorable type of content for most internet users since it is used to breakdown complex ideas into bite-sized chunks– make it easier for the viewers to retain the message.

It’s safe to say that there’s nothing come close to video when it comes to cutting out the demand for any reading and easily engage the audiences.

Both versatile and profitable, online videos have changed the way internet users consume content for more than a decade. It will continue its significance through the next decade in forms like Stories, IGTV, TikTok, Netflix, and the list goes on.

How do we know that?

We’re going to break down the potentials of online video content that is going to pack a punch in the next decade, especially in the digital marketing landscape.

In 2022, Video Content Will Ridiculously Account for 82% of All Internet Traffic

When was the last time you watched a video on YouTube? What about on Instagram or Twitter?

I guess that it was probably within the last day– or hour.

Thanks to the massive growth of internet access, that makes it much easier to get access to videos that we want to watch, pretty much wherever and whenever we want.

Now that the endless online video content seemingly available at your fingertips, it’s impossible for the consumption not to take a giant leap each year.

In 2019, video content made up for nearly four-fifths of global Internet traffic. The statistics for the United States are even more striking, coming in at a whopping 85%.

Only two years from now, video content will make up more than 82% of all global internet traffic.

As the consumption and creation are at an all-time high, it comes as no surprise that more and more businesses have increased video ad spend to keep up with their target audience habits.

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If you haven’t jumped on the video craze for your business up to this point, you’ve been leaving enormous opportunities for your competitors.

More Than 64% of Customers Convinced to Buy Product After Watching Online Video Ads

Since internet users are less patient than ever, reading brochures and user manuals are no longer blissful for them.

They would rather watch a medium where they can get a quick, straightforward visual demonstration of a brand they’re interested in purchasing while sipping their morning coffee. 

Not to mention that human brains naturally have the visual as the dominant sense, it processes moving images 60,000 times faster than text. 

It makes a lot of sense if viewers can retain at least 95% of the message if they watch it through video.

At this point, video is a potent content medium for storytelling and can incredibly have a significant impact on the success of your marketing campaigns and efforts. 

Don’t just take my word for it, research by Forbes has shown that video increases viewers’ curiosity about a brand by a massive 64% that leads to buying. Which is it’s good for your ads with video format.

88% of Marketers Satisfied With Their ROI After Jump Into Video Marketing Campaign

Images via Pexels.com

All those things mentioned above should show you that video content isn’t rising just because it’s seemingly popular, but because it’s an incredibly useful marketing tool.

In 2019, more than 81% of businesses had jumped into video marketing campaigns. This figure is an enormous 63% increase from the previous year. 

A survey from Animoto found that at least 88% of video marketers are satisfied with their ROI after they spend some bucks for video marketing campaigns. It’s no wonder that 99% of them decide to continue the campaign and even plan to spend some extra on it for 2020.

This impressive claims from video marketers enough to show that now and many years to come, video content becomes central to outreach campaigns.

Video Marketing: A Way to Kick off the New Decade Right

As a savvy marketer, boost your brand online visibility and increase sales must be in your list of a new year– or new decade resolutions.

To state the obvious, actively integrating video marketing into your outward strategy is an excellent way to get a headstart to reap the benefit and limelight you deserve. The ever-growing numbers of video marketing statistics over the past few years speak for themselves.

The only thing that can make video marketing trends fade away is when internet users stop watching videos. That’s nearly impossible to happen anytime soon.

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Several strides in technology, specifically social media, have made it possible to bring the ever-evolving video trends that you’ll need to keep up with.  

At the end of the day, the rewards are there for marketers who keep on their toes to cater to their customers the on-the-go content they prefer.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/