The Luxurious F150 Knows How to Tow in Style

The Ford F150 has made a good name for itself from Utah to the East Coast. For 38 years straight it was known as America’s best-selling pickup truck. And although it is extremely helpful for those who do a lot of manual labor or heavy lifting and towing, it is also appealing to those our society considers to be high class.

The Ford F150 started as a simple blue-collar working man’s truck. Its design was very plain and was built for taking a beating in rough and tough work environments. Construction workers in Utah and across the country loved using this truck because of its reliability and powerful simplicity.

However, times have changed and the Ford 150 is now offering more and more luxury to go with its manliness. The new F150 has a “Limited model”—which claims to be the most luxurious truck to date—packed with enough nice features to make any city slicker in Utah comfortable. Some of these features include heated and cooled massaging Mojave leather seats, fiddleback eucalyptus trim and luxury scuff plates with ice blue backlighting.

So, what role do these luxury features play when it comes to taking on tiring and dirty manual labor jobs? Well, nothing. These luxury trucks are not just made for going out to the construction site and hauling around heavy equipment anymore. They are also meant to tow boats out to the lake while transporting families in a safe and comfortable fashion. 

Although these luxury trucks come packed with a lot of fancy bells and whistles, Ford has not lost sight of what the F150 is here for in the first place. Sure these trucks are much higher class than the common truck, but they can still haul, tow and transport almost anything within reason.

Karl Brauer, a senior analyst and Kelley Blue Book says that the Ford F150 has become the king of trucks, being regarded “as much of a status symbol as they are a tool.” The price of the Limited model has climbed up to $60,000, which is a the highest price tag ever seen on the F150. This also makes it more expensive than higher-end SUVs manufactured by more well-established luxury car brands such as Porsche and Mercedes-Benz.

Just like how the original F150 paved the way for truck companies in Utah and around the world, the Limited model may very well do the same for many truck manufacturers seeking to make the plunge into the luxury brand world.

Ian Francis is a automative writer reporter for Fusion 360, an SEO and content marketing agency. Information provided by Henry Day Ford.