The Importance of Printing Media in Today’s World

by Jason Rego Marketing Adviser
Creative ad agencies in India are well aware of the role that social and electronic media play in today’s world. They are well poised to take advantage of the opportunities that this form of media offers. And it cannot be doubted that there are great advantages. Some of these are higher reach, international exposure, easy spread etc. and all at a very reasonable cost.

However, what some advertising agencies in India fail to realize is that while social and electronic media are technological equivalents, there is still one important form of advertisement.
And that is the print form of advertisement.

Printing ad agencies in India make full use of this, the third form of advertisement as well. These are used to cater to those people who do not have a strong grasp on technology. For instance, senior citizens will come under this category. Apart from these groups of people, print media is also an eye catching way to appeal to regular readers of newspapers and magazines.

While print media might be more expensive that electronic forms of advertisements, the advantages it gives, and that fact that not everyone is technologically savvy make it an indispensable part of any brand’s advertising portfolio.

Print media would involve placing ads strategically in newspapers, magazines and maybe even comic books. A high amount of market research goes into this, as placing an ad in a wrong magazine, for instance, leads to the loss of a large amount of money. Moreover, the content, size and design of the ad should all be taken into consideration. The best way to do this would be hiring a professional ad agency, which has in house design, creative and market research teams under one roof. This will save a lot of hassle and trouble.

Rego Advertising Agency, based out of Mumbai, has almost 15 years of experience in the advertising business. With an innovative philosophy that shuns both mediocre and over the top wannabe ideas, they look to strike a balance between creativity and common sense. They are well aware of the role that print media plays in today’s world, and are capable of managing the three streams to get maximum possible exposure for your brand or product. They are a full service ad agency in India that under promises and over delivers. With all the above in mind, they are a great choice to take you print media needs forward.

With vast experience in the Print Ad agency, Jason Rego is a creative go-getter who believes that the best ideas are those that are based in common sense.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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