The Importance of Electronic Commerce
by Derrick Corea Technosoft Innovations, IncOnce your company or business has
decided to take the step to start an e-commerce strategy, you must take into
account various parameters on which the success of this initiative will depend.
We must create a store that becomes an effective commercial tool, which serves
not only to sell products and services, but really is a space for meeting with
our customers.
E-commerce has long since been
incorporated into consumer habits and there are numerous studies on what makes
customers take their time in your virtual store and end up buying, which is the
primary objective. It is clear that many of the strategies applicable to shop
windows in the real world will have their effectiveness in the virtual
environment, but additional points should be taken into account that will be
described below:
We must accompany the products offered
with accurate information about them, with a medium intensity point, without
overwhelming, but without sin of little explanatory. Photographs, videos,
opinions, will be of great value. The online store must present the products or
services offered in an attractive way for the potential customer. Do not forget
that the customer can not physically touch the products, so an adequate
presentation of them will influence very importantly in the decision making of
the purchase.
The appearance of the store has to
transmit order, free of baroque, to make it easy for the visitor. On the
internet there is less patience than the real world, if it is confusing,
potential clients quickly move on to another. The user must feel comfortable at
all times, and therefore we should facilitate navigation to the fullest. You
need to find what you are looking for at all times and better in a single
click.
The style and graphic appearance that
we manage to transmit via online must meet the user's expectations regarding
functionality and their perception of the site as "pleasant". The
navigation of the website should be as simple and intuitive as possible and
allow the potential client to find what they are looking for in the shortest
possible time, including elements that facilitate the search for that
information, such as: an internal search engine within the online store, a
website map, etc.
Accessible shopping information: the
customer must be able to view at all times the information about the products
or services that he has selected for his purchase, quantities thereof, etc. and
it should be easy to modify these amounts before finalizing the purchase.
We must generate trust in the client,
show that we are trustworthy, using tools that show on the screen that other
customers have already trusted us, for example showing what other users trusted
in our product. Good idea is to add valuation systems.
Multi-channel contact, in the form of
customer services outside the purchase website, telephone number, social media
support and mail.
Use of sociability tools, of course
social networks and everything that helps to know the opinion of buyers, even
integrated into the sales interface itself. By enabling a space for sending
suggestions, ideas, questions, etc. we must constantly monitor the requests
that arrive, respond to all of them and incorporate the possible improvements
proposed by the users. In short, pay attention to them. This will often depend
on whether they buy from us or from the competition.
Create a flexible website where you
can buy at any time, with the greatest diversity of payment systems possible.
Coordinate the sale with the
distribution of the product and its channels to make the service fully
effective, there is no point in selling if the logistics complicate the
customer's access to the product.
We must be able to issue messages that call
for action, that cause a click, buy, call, register, etc. using the right words
and graphics.
It is important to personalize and
make attractive the texts of the store. It is not the same to read a product
"more information" than "I want to know more". It is not
the same to encourage the purchase with "request a budget" than
through a copy type "I want this vase", "add it to my
basket", etc. Verbs and some specific features of the product (such as
"free" or "free") call for action.
Simplify the purchase process, a very
high percentage of users abandon the purchase process when they discover that
it becomes a complex process in which we request too much data, offer few
payment options or force our client to make too many clicks. We must simplify
the purchase process to the minimum expression, including the steps strictly necessary
to make the purchase.
Do not skimp on texts and help
options, which help the client solve their problems in situ, in the same
website we should be able to put ourselves in their place, before and during
the purchase process.
Information always updated: the
information of the products or services offered must always be perfectly
updated.
Policy of commercial conditions:
transparency and clarity in the conditions of contracting / returning products
is a fundamental aspect. The user will especially appreciate any clear
information about the consequences and procedures to follow in case of not
being satisfied with the product, shipping costs and payment terms.
Sponsor Ads
Created on Oct 30th 2018 01:54. Viewed 335 times.