The Importance of Corporate Social Responsibilityby Pooja Late so cut
Corporate Social Responsibility (CSR) enables companies or organizations to give back to the environment, society or customers. It gives chances to employees of an organization to contribute towards the growth of the society. Understandably, we live for ourselves but there is a greater joy of doing things for others. Corporate social responsibility in India has now become one of the standard practices of our time. For most committed to the corporate social responsibility, it signifies kudos and greater overall reputation. The establishment of corporate social responsibility strategy is an important part of a company’s competitiveness. This means having procedures and policies in place which link environmental, social, ethical, consumer or human rights concern into core strategy and business operations
Bringing a smile to people’s life just because your organization has pledged to educate the poor children of a particular village not only gives a sense of inner satisfaction but also pride and contentment. One should never forget the importance of society and environment in our lives. It is indeed high time when we also start thinking about people around us who are less privileged and fortunate than us. Corporate social responsibility gives an opportunity to organizations to work towards the betterment of the society and make it a better place to live.
Corporate social responsibility goes a long way in creating a positive word of mouth for the organization in general. Doing something for your society, stakeholders, customers would not only take your business to a higher level but also ensure long-term growth and success. Corporate social responsibility plays a crucial role in making your brand popular among not only your competitors but also media, other organizations and most importantly people who are your direct customers. People develop a positive feeling for a brand, which takes the initiative of educating poor children, planting more trees for a greener environment, bringing electricity to a village, providing employment to people and so on. You really do not have to invest much in corporate social responsibility activities. Do not undertake CSR activities only to gain publicity but because you believe in the cause. There are many organizations, which tap remote villages, some of which are even unheard as an initiative of corporate social responsibility.
Corporate social responsibility also gives employees a feeling of unparalleled happiness. Believe me, employees take pride in educating poor people or children who cannot afford to go to regular schools and receive formal education. CSR activities strengthen the bond among employees. People develop a habit of working together as a single unit to help others. In fact, they start enjoying work together and become good friends in due course of time. They also develop a sense of loyalty and attachment towards their organization, which is at least thinking for the society. Who does not like to work with an organization where management is kind enough to take out time for the society and contribute in their own small way? Ask yourselves, when is the last time you did something for your society, customers, stakeholders or environment? Corporate social responsibility also goes a long way in building a positive image of the brand. Trust me, your brand becomes a “common man’s brand”. People start believing in the brand and nothing can help you more than your customers trusting you and your brand. Positive word of mouth eventually helps to generate more revenues for the organization.
Kelvin Brain in this post carefully explore the importance of Corporate Social Responsibility of organizations. He talked about how corporate social responsibility in India goes a long way in creating a positive word of mouth for the organization in general
Created on Dec 28th 2017 01:39. Viewed 598 times.