The Impact Of Artificial Intelligence On Mobile App Personalization

Posted by Melissa Crooks
4
May 15, 2017
229 Views
Artificial intelligence (AI) has become a trendy topic both in the world of business and science, and it has been verified that AI has a prospect in mobile. The concept of having a personal assistant to help deal with daily tasks is becoming more thrilling to users all over the globe. However, intelligent applications are not restricted to digital assistants only but could serve a variety of objectives from security to e-commerce.

AI can be utilized for many purposes, however, within the mobile context, it can be installed with the use of chat bots or in context aware sensors. A lot of companies including mobile development companies are beginning to opt for artificial intelligence as an accessory to fascinate and retain their users. Artificial Intelligence comprises capabilities such as natural language processing, machine learning, knowledge management, and machine vision.

It is pertinent to know that AI, Machine Learning, and Deep Learning are distinct terms. Machine learning is a section of artificial intelligence that enables computers to learn without being specifically programmed, and when exposed to new data it is can change. Deep learning, on the other hand, is a part of machine learning established on a set of algorithms that strive to copy high-level concepts in data. The latest AI experiments employ deep learning to imitate the layers of brain neurons, producing an artificial neural network.

Various industries are becoming interested in the development of AI technologies. Taco Bell launched an AI-powered mobile app that takes orders, answers questions and suggests menu items. Similarly, Starbucks released "My Starbucks Barista." Users are required to tell the app what they need, and then the orders are placed by the app. AI-infused apps are now being created to help users accomplish everyday tasks.

Mobile is an excellent platform for AI apps because of the availability of varying personalization capabilities.

Smartphones are familiar with user location and the environment beyond the home, hence incorporating AI technology makes apps more significant and personalized. AI capabilities are being integrated into different kinds of mobile app, making them familiar with user behavior.

This voice-controlled home digital assistant produced by Amazon competes against Microsoft’s Cortana, Samsung’s Viv, and Google Home, among others. Voice interfaces allow users to communicate with apps in a consistent and natural way.

Besides voice recognition, users ate requesting for an array of utility functionalities like context-aware computing and predictive messaging.

Though Google Home can answer more questions than Alexa products, Amazon has the benefit of having several developers creating skills for Alexa. It is not difficult for device manufacturers and third-party developers to integrate with the use of Alexa skills. Alexa thrives on skills because it can be customized for different devices, making AI more mobile and accessible.

How Will Mobile AI Affect Businesses?

EBay and Amazon are giving proof of the success of AI Mobile apps.

With cutting-edge technology and changing consumer demands, AI mobile app development indeed has a promising feature.

Notable tech companies are adopting these AI algorithms in many products to attract and retain users. Also, these businesses focus on engaging users, offering an incentive for the use of their services.

A lot of applications and devices will be written with algorithms that change based on observed behavior of the user.

Businesses can take advantage of the data collected by AI apps via online traffic, mobile devices, point-of-sale machines and more. The algorithms will explore the data, find trends and modify the apps to develop a worthwhile and context-rich experience.

The advancement of AI is giving rise to various mobile app possibilities.

Overtime AI has influenced mobile app development companies beginning with Apple Siri. Android app development and other app development will continue to be influenced by the AI technology.
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