The Ice Cream Industry of Australia is scooping up Profits: Ken Research
Ken research announced
recent publication titled 'Consumer and
Market Insights: Ice Cream in Australia'. The report provides
detailed account about the overall market and volume data with growth analysis
of 2010-2020, categorical coverage of the volume and growth analysis of each
type of ice cream with inputs on individual
segment share within each category and the change in their market share
forecast for 2015-2020. The report further contains details about the
distribution data i.e. Percentage of sales within each category through
distribution channels such as Hypermarkets & Supermarkets, Convenience
Stores, Food & Drinks Specialists, On-trade and others in 2015.
The economy is dominated by
the service sector however economic growth is largely driven by mining industry
and agricultural sector. The nation is gradually aging as about 15% of people
are above the age of 65 years.
The ice cream industry of Australia
is scooping up profits. The multimillion dollar industry, especially the
premium industry market is growing up rapidly as the people are willing to
shell out top dollar for just desserts.
As the people are viewing ice cream as affordable luxury item, the small
ice cream manufactures are getting a sizable slice in the several million
dollar profit margin. The niche operators that provide premium ice cream and
gourmet gelato have seen great success.
The supermarket and grocery
stores contribute to most of the sales and gelato and ice cream shops have been
hugely benefited from establishing themselves at the premium end of the market.
The operators that have been properly able to replicate the ice cream quality
from abroad have seen the biggest success. Such products are usually homemade
and have the required quality that the customers want, thus consumers are willing to pay the premium prices, which
has increased the revenue of this sector considerably . Further, the local
products have been immensely benefited from the trust placed in the quality of the
‘made in Australia’ tag. Consumers are
attracted by the presence of varied blends and flavor, compelling them to shell
out extra money.
The Australasian Food Group continued to lead the ice cream industry of the
.It’s success is attributed to the solid hold of its major brands across most
of categories of ice cream. The brands such as Fandangles range and the
Connoisseur brand attract the masses by being a premium and indulgent brand of
ice cream. To expand its consumer base, the company has started to offer ice
cream desserts by launching Premiere Desserts brand towards the end of the
review period. The desserts have two flavors - Salted Caramel and Chocolate Hazelnut
and are placed under the premium range. The company in order to indulge the
health conscious people has also launched coconut water-based range under its
Frosty Fruits brand.
The ice
cream industry is capital intensive industry. The intensity of the capital
investment varies among different industry players. The large industry players
have to invest heavily on the automated equipment and technology mix, measure
and freeze in ice cream products. Equipment's are rather
important as they make the industry process more efficient by reducing the
reliance on labour and marginal cost.
Companies
Covered
Artisanal
Producers, Weis, Twix, Streets, Sanitarium, Peters, Nestle, Mars, Magnum,
Maggie Bear, Golden North, Glativo, Cadbury, Bulla, Ben & Jerry's, Sara
Lee, Weight Watchers
Key Topics Covered in the Report:
Australia
Ice Cream Industry Research Report
Ice
Cream Market Research Australia
Australia
Ice Cream Demand
Ice
Cream Market Revenue Australia
Australia
Ice Cream Market Future Forecast
Ice
Cream Distribution Channels In Australia
For more information click
on the link below
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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