The Hot Logo Designing Trends that Rocked 2012

by Christina Benson Content Writer

Though the logo designing industry do not hanker for reflecting trends in the business signs as it would involve rebranding in quick time. However, the trends or the ways in which the minds of the designers shaped up can be summed as the trends that went hot in 2012.

Designing a brand identity so that it increases a brand's value and the logo lingers on the eyes of the onlookers is not an easy job. The perceivable trends that was a big hit in 2012 and was given shape by the logo specialists went on to appease the target customers. Checking out some the patterns and trends that dominated the designing scenario in the logo industry:

The Compact Airline Look

With simplification, minimalism and experimentation becoming the norm of the day, it is the airline look which is being coveted for by the designers. The specialists focus on international aesthetics keeping up the contemporary look, simplistic designs and vibrant colors.

The Continuing Knack for the Transparent Overlaps

The logo specialists that swear by the concept of 'fusion' play with the shapes using subtle gradients. The brand identity of EDP, the notable renewable energy supplier is the one of the good examples.

Dream-like Essence of a Brand Identity

Creativity has no limits and it cannot be measured. When the designing professionals work on the concept of selective focus, it is the misty qualities, coupled with subtle artwork, which adds a different dimension to a logo. The dreamy effect that is offered to a business sign by the creative minds with the soft edges of the fonts getting etched on the minds of the onlookers, act as the major hooking factor.

Incompleteness works

The idea of creating simple illusions often works. Whether it is about chopping off the heads of the letters in a logo to let the target audience of a niche to guess it, in a way it helps in better registration. There is a fine line here which is not crossed by the logo makers. If they play on the puzzle factor overtly, a designer's work stand the risk of rejection because there is paucity of time and no one would want to wrack their brains for understanding a logo. Johnson Banks' logo for the notable market research company 'Basis' is what you can check out for its brilliance.

Keeping it Slim and Trim

The trend that can be perceived in 2012 when the top-notch brands like Microsoft, eBay, which went for rebranding is that there was much stripping. Logos that are heavily clad is being stripped off their frilled dresses so that they do not offer a chunkier look. The trend is of keeping things simple, neat so that a logo produces the direct hammering effect portraying the professional look. The signage projects that the designing professionals work on, in conjunction with the creative briefs of the clients churn out the best output that are sleeker and trendier. A logo has to build trust, speak the business vision of a merchant and an experienced designer provides the right finish.

Capping a business identity in an eye-grabbing way is what a professional designer offers in a signage project. If you want to give the crafting of your business logo in safe hands, drop in by http://www.thelogodesigns.com/