The future of the confectionery market in Italy
by Susan Hill Business Consultant19 November 2018, The Italy Confectionery Market is expected to
reach USD 6.44 billion by 2025 as a result of increasing demand from consumers
owing to the rising in disposable income. The confectionery market has
witnessed stagnant growth over the past few years owing to the rise in health
concerns to avoid sugar and recession. The economic recovery is expected to
slowly increase the demand of confectionery over the forecast period.
Increasing health awareness among the consumers is expected to drive the
healthy eating habits. Thus, manufacturers are launching products to fulfill
the requirements of consumer. For instance, dark chocolate nutrition bars and
100% cocoa products are being launched in the market.
The chocolate is considered as a daily
snack and has accounted for the largest market share of in 2016 and is expected
to remain do over the forecast period as well. This is attributed to the added
benefits to the chocolate such as exotic fruits, nuts and nutrients. Thus,
helping consumers to fulfill the daily nutritional intake. The busy lifestyle
of consumers is expected to augment the growth of on the go nutritional
chocolate bars, which is expected to aid in growth of the confectionery market
over the forecast period. Increasing health awareness coupled with the
detrimental effects of excess consumption of sugar has affected the growth of
sugar confectionery market. Thus, manufacturers of sugar confectioneries are
launching organic products with health benefits. For instance, the Golia from
Perfetti Van Melle is focusing on offering herbal and medicated products to the
health conscious products. Gum is expected to be the fastest growing segment
over the forecast period owing to new health beneficial product development
from the manufacturers.
Browse Details of Report @ https://www.hexaresearch.com/research-report/italy-confectionery-market
Moreover, the increasing environmental
awareness is expected to drive the need for green label products. Thus,
products with ethical sourcing and sustainability practices is anticipated to
drive the confectionery growth in future. The market is characterized by the
presence of well-established players such as Ferrero and Nestle. Increasing
penetration and availability of foreign brands is projected to drive the
confectionery sector further. Increase in promotion activities of such healthy
confectioneries in retail is expected to increase in sale of confectionery over
the study period.
Hexa Research has segmented the Italy
confectionery market report based on type:
Segmentation by
type, 2015 - 2025 (USD Billion)
• Chocolate
• Sugar confectionery
• Gum
Key players
analyzed:
• Perfetti Van Melle
• Leaf Italia
• Ferrero SpA
• Nestlé S.A.
• Venchi S.p.A.
Browse Related Category Market Reports @ https://www.hexaresearch.com/research-category/food-and-beverages-industry
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Created on Nov 19th 2018 04:39. Viewed 224 times.