The Future of Digital Marketing

by Manju Rai Digital marketing Expert

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Digital Marketing is the booming industry. It’s the future of various marketing and promotion activities and going to be the most preferred way of marketing.

It’s the trending domain and strong because of the massive rise in internet users. It is not only the future; it’s a need of today.

The Internet users in India have reached up to 463 million and it has become the country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population.

The recent digital growth rate is 34.8%. The industry has approx. 20 lacs job options by the year 2020.

It’s not just only in terms of career growth opportunities, but in financial terms as well. A fresh graduate can easily obtain a role with a salary close to 25K per month to 6 Lacs per annum, while skilled professionals can earn in the range of 20 – 75 lacs per annum.

Here are some big benefits of having a digital marketing career:

Become an In-Demand Professional
Benefit from More Career Choice
Get Paid More than Your Peers
You Can Kick Start Your Own Career

Here are the most in-demand skills to learn in Digital marketing:

Content Marketing: Content is the king in digital marketing and the foundation of all your marketing efforts. Almost 50% of the organizations have a content strategy.

Social Media Marketing: In the coming years the budgets will get doubled for social media marketing. Internet access is gaining more and more results. Around one-third of the population is presently using some type of social media platform.

Search Engine Optimization: 33% of the traffic from Google’s organic search result goes to the first item listed. So knowing the strategies of search engine optimization will give you a cutting edge in the digital marketing industry.

Mobile Marketing: The growth in mobile phone users has created a lot of opportunities for the marketers. This is the new thing in the digital marketing industry and brands having their website of older version need to be optimized for mobile phones. So a digital marketer should have proficiency in mobile marketing.

According to Glassdoor’s recent list of the best jobs for work-life balance, marketing positions occupied six of 25 slots.

Digital marketing careers are not only in-demand; they could also be the key to having a life outside of work.

But, unfortunately, most colleges do not have anything to do with digital marketing in their curriculum. At best you can find a couple of good institutes offering Digital Marketing Course.