The fundamentals of planning the perfect retail fit out

by S3t Koncepts Interior Design Company

Designing the fit out of your retail store can be a stressful task. For making this task easy, the most important question that you should ask yourself is - what could improve the shopping experience of your customers. It’s essential to enhance the customer experience, and it can be achieved through careful planning of each and every element of the build. Observe and analyses shopper habits and mannerisms to recognize and implement a design that can seamlessly convert browsers into buyers.
To help you get started, we’ve provided a list of fundamentals.

Lighting Design
Quality lighting plays a major role in drawing customers into your store. If your retail store is not well lit customers may walk past your store without even noticing that there’s a store. For your store to be effective and attractive, lighting design should have the perfect mix of backlighting, downlights, pendants and track lighting to generate a perfect fusion of illumination and shadow.

LED backlighting is ideal to add depth and dimension to any retail shop as it illuminates flat wall panels, plus they are energy efficient therefore lower operating costs and save you money.

Interior Design
Preparing a strategy keeping in mind the store layout and interior design is the main part in making a retail fit out. Complement it with a perfectly placed sign, visually appealing merchandising and product placement, and see your simple retail store become an attractive one achieving success.

The strategy should be made considering the way your customers will experience the store. Experts of interior design companies in Dubai advise focusing more on the ambiance of the store than products, because it is the ambiance which will compel the customers to stay in the store for a longer period, and ultimately result in shopping for something before leaving the store.

When selecting the design layout, the things that should be the top priority are - target markets, products and brand value. Ideal layout options for the internal fixtures provide space for promotional signage, assisting in traffic flow and helping to build your brand. Analysing and understanding customer behaviour will help you in designing the store space in a way which guides your customers through your store like they are puppets on a string.

Flooring
Flooring is used to create zones in a retail shop to divide the shop into segments and pathways through the store to guide customers to particular areas and products. So, nowadays flooring is not just about colour and comfort but there are other factors as well which need to be considered when fitting out a floor of a store. Promotional advertising is also enhanced using the zones and pathways and act as agents to influence customers’ shopping decisions.

Other than dividing the store into segments and pathways, another concern in the retail stores is noise regulation - because you don’t want the customers to get irritated from the noises outside the store and leave without shopping any product. Right acoustics ensure that customers do not have to deal with any noise and there is no disturbance while they are shopping.

Looking for the best retail fit out solution in Dubai to quote on your upcoming retail fit out? Contact S3T Koncepts because they have exactly what you’re looking for!