THE FOOD TECHNOLOGY REVOLUTION

by Mike K. Post your article at Aleshatech.com

You know what is FoodTech?

These are new companies and startups that base their vision and business development on the importance of direct consumption in homes, sustainability, growsumers and techno-kitchen. These new entrepreneurs are able to face big companies, using new technologies and developing products, that is, identifying the latest food and technological innovations related to the gastronomic world, paying special attention to the way the final customer acts.

It is remarkable, in this evolution of the retail towards an increasingly digital environment, the valuation that the users give to the sustainability. As far as FoodTech is concerned, it is important to bear in mind that citizens are more reluctant to consume industrial foods and place their trust in those companies that develop their philosophy around concepts that improve and promote the care of the environment.

Speed is one of the most important demands of consumers. They lean towards what is called techno-cuisine, the one that allows producing foods faster and simpler, but always without obviating the natural touch.

In October 2015 companies in this sector attracted $ 373 million investment. It is estimated, that this year the FoodTech sector is going to reach 6,000 million dollars worldwide. Without a doubt, 2017 is loaded with innovations, trends and business opportunities around the food sector.

There are four prominent trends of the FoodTech:

1. - The boost of e-commerce and online stores stands out, noting that the buyer of tomorrow is increasingly aware of what he buys and therefore seeks healthier and more sustainable products (km.0)

2. - Sustainability and consumer responsibility

3. - This trend brings out a new term: the Growsumers. These are urban consumers tired of eating "lettuce that is not lettuce" or "tomato that does not taste like tomato". That is why the consumer of tomorrow prefers to grow his own products at home, with technology being his great ally. These users want to feel comfortable with themselves and with the environment, the foods they claim and consume are healthy (direct food from the garden to home), without additives or artificial preservatives. According to them, this process, as well as healthy, gives the opportunity to live different gastronomic experiences.

4. - Techno-kitchen. The way we cook is also going to change. A new generation of appliances and smart packaging will help us to cook better or easier.

All these factors involved in innovation are causing investors and entrepreneurs to turn their attention to Food Tech.

FoodTech Startups in India

Now, it is known that in India the market and the food and beverage industry is huge. In the last years many startups have emerged in this sector. In 2016, 150% was registered in order volumes through the FoodTech industry. It is estimated that FoodTech in India will reach $ 78 billion by 2018.

It is reported that now, the FoodTech industry accounts for between 30 to 35% of the profits of restaurants associated with online platforms.

FoodTech startups not only concentrate on the delivery of food, but also seek solutions to the daily problems that customers may have. One mainly problem in India was that the people had a hard time finding good restaurants in nearby places and as a solution to this problem, a range of FoodTech were born, and now they have revolutionized the way of eating in India.

Although FoodTech businesses are now focusing on having more efficiency in logistics and product profitability, and so because the orders placed come from the top 5 cities in India (approximately 80%), they are limiting their expansion.

Here are some examples of Food Tech Startups that have changed the food and beverage industry in India:

1. - Zomato

This is first in the list of the best FoodTech. It was founded by Deepinder Goyal and Pankaj Chaddah in 2008. This restaurant search service operates in 23 countries including the United States and Australia. Provides everything you need to know about the restaurant of your choice from images, comments and menus.

2. – FoodPanda

FoodPanda operates in 43 countries and has partnered with approximately 40,000 restaurants. Its headquarters are in Berlin, Germany. With FoodPanda customers can choose a restaurant or a delivery order through a mobile application or the website.

3. – Swiggy

Founded in 2014, this FoodTech has several plus that stand out in the industry. Swiggy not only gives the restaurant information, but also provides the delivery to ensure the quality of service. In addition, this application does not have a minimum order value making it more accessible to the general public. Visit: FSSAI License