The evolution of Chinese Travel Market

by Rahul Rajput Digital Marketer | Web Developer

As we all know China is one the biggest GDP in the world. With a population of over 1.4 billion, China is a hot cake in the Tourism domain. Travel companies all over the world are setting up strategies to penetrate in the technology market. There is a research that says China is world number 2 in terms of the number of hours spent per day on mobile phones. These numbers are coming from a country whose Government has imposed internet restrictions on the people.

So, it reflects that Chinese people are Hungry for the Internet. Ctrip one of the most established Online Travel Agency in China said that Chinese people do use mobile phones extensively for research but they are still reluctant to book online. A report by Opium market researchers says that only 25% of the Chinese travelers book their trips online.

The rest 75% still depend on travel agents and tour operators for booking their trips. They have also stated that Chinese travelers prefer to use their local credit cards to pay, even abroad.

The foreign companies that are trying to enter Chinese market should use Chinese mobile systems like Alipay, Wechat pay etc as the Chinese market is going cashless and they do not have to worry about the exchange rate while using Chinese Payment Gateways. Having a Chinese Payment System can be the USP of the foreign companies that are trying to establish in the Chinese market.

Following the trend of Chinese Payment Gateways, several foreign travel, accommodation, leisure, transport, and tours companies are doing agreements with the Chinese Payment Gateways. The companies like Millennium Hotels, IHG, Mariott etc are following the trend and capturing Chinese market.

The Mobile applications are also playing an indispensable role in the establishment of the renowned foreign groups in China. They are targeting the people through their Android and iOS mobile applications. All these applications are made in a way that it appeals to the Chinese population.

Chinese prefer browsing in their own language so, it was necessary to offer them applications in the Chinese language also the applications needs to be integrated with the Chinese payment gateways to gain the trust level of the Chinese populations. While browsing these kinds of websites, Chinese feel familiarity, comfort and security which results in the brand loyalty and drives the sales for the companies.

With rise of China as a tourist hotspot and a swift increase in the number of Chinese travelers, the demand of Best Travel Technology Company has increased swiftly in China. Chinese population do prefer to book offline but they do all the research for the travel companies on their mobile phones. The travel companies want to increase their online presence in China in order to market their services both on online and offline channels. They are doing it by setting up websites and mobile applications. There are a lot of travel companies looking up for travel portal development to accomplish this goal.