The Department Of Marketing Raleigh, NC Reveals 5 Must Haves For Any Website


Your organization’s website is indisputably one of the most important business assets you have, and you have to execute it right. Having a website without the key components is like having a brand new Tesla made with all the wrong parts. Business owners and anybody else who's interested in having the best possible website can read the entire article at

You might have an eye-catching custom-designed website built on a great platform, but without the right elements, it’s likely not doing you any favors in terms of ROI. If your website is not producing the conversions you’d like to see, it’s time to reevaluate its contents – starting with the homepage. Here are 2 of the 5 things a visitor should see on your business website’s homepage. 


Your website’s navigation is vital. It serves as a roadmap that allows the user to hop from page to page within your site by linking to additional pages. The content of your navigation will vary depending on your industry and what key information you want people to find. But no matter what’s included, it should be laid out in a clean and user-friendly manner. Some common and typically essential items to include are About Us, Services, Gallery, Blog, and Contact Us. 

Headline and Subheadline 

Every website homepage needs both a headline and subheadline. These two pieces of information tell the user what kind of website they’ve landed on and give a quick indication if they will find the information on your site to be useful and/or relevant. Your headline should be short, bold, and should capture the reader’s attention immediately. Again, the content will vary depending on your industry.

The Department of Marketing now welcomes comments and questions from readers, in relation to the article. Maggie Rees, Client Success Manager at The Department of Marketing has made a point of saying regular interaction with the readers is critical to running the site because they are intent on providing useful information for people who are looking for help with their digital marketing.

In discussing the article itself, Rees said:

"Having an optimized homepage is not only important for SEO, but for obtaining leads. If you aren’t using the right elements, you likely won’t see substantial results."

Anyone who has a specific question or comment about this article, or any article previously published on the site, is welcome to contact The Department of Marketing via their website at

Once again, our complete article is available at

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About DAVIS BROWN Senior   PRC Agency

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Created on Sep 5th 2021 09:02. Viewed 78 times.


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