The Definitive Guide To Social Media Tools For Startups

by Manoj Singh rathore Digital Marketing Head and Founder

Social media is trending for all the good reasons. Working in the public relations industry, there are many ways that social networks can assist you with your campaign. This includes reaching the media. It's important to use all the available tools in order to establish media relations. I will tell you why it is a part of your PR campaign.

Guide for Social Media

Public relations, as the expression implies, is relating to the public. Using social media tools and networking sites offer the exact same aiming to provide a channel for the public to interact with others. It has also gained popularity in businesses using strategic planning. But do not look at it as an outlet to advertise. You won't get too far. You should never lose sight of its aims - to create awareness, create connections and develop relationships with your target audience. Do you do social media optimization and marketing, if not then learn digital marketing course in Delhi with Techstack.

When integrating social media of your Startup with your PR campaign, remember these points:

Think of the reasons why you're using it as a platform. It is good to use all the tools out there but it's better to know why you're using such tool. Why are you using Twitter or Facebook? I hope you're not using it only because it was there.

Think of ways on how to maximize its full potential. Is it where your target audience is active? If you can answer my questions, then you're heading in the right direction.

Do not overdo it. If you do, you'll lose followers and fans. Spam is a no-no. Value your audience and connect with them. That's the best way I can think of so you'll be able to keep them and gain their trust.

Evaluate your campaign. Measuring the results weekly or monthly is always a vital part of a campaign. Aside from knowing the status of your executed plan, this is your baseline for improvement over a long period.

Master the art of social media and public relations. Integrating social media into your campaign will ensure that your pitch is heard. It should go together with other PR strategies to promote events and other happenings to effectively get results. Your PR plan for startup should consist of social media, rather it should be an additional platform for you to make a pitch.

The best advice for using social media is consistency. Results are not expected to be seen in a blink of an eye. Patience is a virtue and determination can help you reach your destination towards success. 

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About Manoj Singh rathore Professional   Digital Marketing Head and Founder

401 connections, 57 recommendations, 2,071 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Oct 13th 2017 17:15. Viewed 398 times.


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