The decay and fall of guest blogging for SEO

As a marketer and webmaster, I spend a good deal of my time researching and educating myself on different SEO methods. I've come across some really bad ones which should make it to the top-10 list of the best ways to get your website banned from search engines, to some really great and innovative ideas that don't need to cost you much, but will certainly take a good amount of work and time.

I try my best to remain on top of my game; and I often read every article posted by Google, and go through every video that appears to have some relevancy in the work I'm involved in. Among the go-to places for SEO best practices, are articles written by Matt Cutts, the head of Google's Web-Spam team. you can learn more about fguest blogging by joining Digital marketing institute in Delhi from Techstack.

There are a significant number of unscrupulous "webmasters" out there that spam sites and sites because they think it will give them a winning edge in back-links and PR. Nevertheless, the current algorithms that Google uses, are intelligent enough to inform a spam website from a valid one. When Matt Cutts blogs about blogs, I stop and pay attention. The following is my response to Matt Cutts' perspective on guest-blogging:

If Google is to create (or has created) an algorithm to penalize "guest" bloggers, why is it that we still see articles on platforms such as wiki-how show on the initial page? As a marketing professional & webmaster, I consider brand-awareness really seriously. Brand consciousness can be created through several legitimate, organic methods. This includes high quality/no-spam guest-blogging.

I emphasize the word "organic". Could it really be possible that Google has recognized they're leaving money on the desk, by allowing valid Marketing and SEO professionals do what they do best, without letting Google in about the company profits? Unfortunately, in many world situations, whether it is politics or business related, decisions are usually made based on "the bottom line." And in a number of the cases, the bottom line is profits. find out our Techstack digital marketing institute in Delhi location.

Understandably, Google is a business first; and they, like the rest of us, have to continue creating new methods to increase revenue and decrease losses. That being said, it makes the business sense in the world to penalize brand-awareness blogging, equally good and spam, to drive up sales in Google AdWords. Don't get me wrong. There's nothing wrong with creating revenue opportunities. Nobody goes into business to neglect; however when Google created a precedent by allowing good guest-blogging not to go unnoticed, only to years after announce that guest-blogging should not be a consideration, is simply bad P.R.

If Google can come up with all sorts of algorithms to filter through and maintain in such a dynamic world, would not it make sense then to create algorithms that reward good articles, instead of looking for ways to penalize all? you can also have a look of our new quickboks support phone number project.