Ethical fashion is having a party right now. And why shouldn’t it? Celebrities are instagramming it, big time fashion bloggers are talking about this ‘slow’ fashion and concepts like Fair Trade, eco-conscious, all-natural, organic etc are being slowly ingrained in the mindset of consumers and designers alike.

But, as with all things popularity invites critique. Ethical fashion, while being applauded for doing away with labor abuse, unequal working rights and pay, as well as numerous other issues plaguing the fashion industry; is highly criticized by some consumers in the same breath.

Sustainable Brands Need To Become More Fun and Less Preachy

This was suggested in a recent Forbes article and further examined in a psychological study by Journal of Consumer Psychological where it was found that consumers thought wrong of ethics as being boring. In fact, some have even predicted a ‘sustainable’ or ‘ethical’ item is doomed for failure.

What Is ‘Ethical’ Fashion?

This concept of fashion can be defined as the production and manufacture of textile items based on conscience, sustainable practices and Fair Trade. Slowly but surely, the concept of social responsibility is becoming popular in the fashion industry, prompting even luxury brands to step outside their comfort zone and explore this concept in more dept. No doubt, there’s great importance of working towards environment protection and ethical business which is why more fashion houses should strive towards achieving this.

Nomad Tribe is one such online fashion market place which is taking ethical fashion brands from all over the world under its umbrella, but there’re still issues emerging in ethical fashion that must be addressed. 

Most Consumers Choose To Remain Willfully Ignorant

When it comes to knowing the conditions in which their clothing is made especially, according to the same study, these consumers also look down upon the people who do care about ethical buying decisions and Fair Trade.

Consumers Think Sustainable Fashion Is Ugly and Pricey

No longer does the word ‘Ethical and Sustainable Fashion’ conjure the words ‘ugly’ or ‘boring’. The luxury and African based fashion brand Lalesso for instance which is supported by Nomad Tribe adopts entirely sustainable and eco production process in its Kenyan and South African facilities. They make use of vibrant colors and patterns, bringing the best of fashion into the best of ethical choices.

As for the issue of price, Fair Trade practices ensure the artisans and workers who produce such items are paid in a just manner which may make the end product a bit pricey.

With Nomad Tribe however, consumers can get all the benefits of a wholesaler! Making the world a better place is in your hands. Are you making the right choice?