The Common Social Media Mistakes You Should Avoid

Nothing is either black or white, everything turns out to be the either shade of grey. It means that nothing is wrong or right unless it affects your business. Same is with social media practices that a business follow to grow and expand.  A social media network can be good for your business since it allows a brand to strengthen the relationships with the target audience. On the other hand, the brands may be affected adversely if they do some or the other social media mistake that can harm their business.  According to the social media experts of the top SEO agencies, every business is involved in committing one or the other social media crime. Thus, here are listed the most common social media mistakes that a company should avoid making:-

• Misusing Hashtags

It is the most important mistake that is to be taken into consideration and for every business entity we have something that they should follow. While using hashtags in your social media posts, remember that you keep in mind the following points:

1. Keep the hashtags short and relevant.

2. Don’t use special characters like ‘&’ because it will break your hashtag.

3. Avoid using super long hashtags.

4. Don’t go crazy while hashtagging except you are posting on Instagram because the searches on Instagram majorly relies on hashtags.

5. Use 3 hashtags at max when you post on twitter and 1 hashtag on Facebook (only if it is a business post), otherwise, no hashtags are required on Facebook.

• Posting too little

When you’re posting on social media networks, make sure that you stay active and regular if you want to be on the hit list of your target audience’s social media profiles. Always plan a strategy that includes the days you are going to post on social media. But, it is advisable that you should keep posting on social media on a regular basis so that you stay on the top of the newsfeed of your target audience. If you do not post regularly, you’ll not be seen and you’ll no more stay memorable to your target audience.

• Advertising to the wrong people

If you are consistently advertising your brand and the products therein then stop for a while and think whom you are targeting to. It means that identify that the social advertisements you have done till date have reached to either of your target audience or not. Confused? This is the only problem that most of the SEO companies aren’t aware of. Thus, it is advisable to these companies that before immensely running behind social advertising, you should evaluate who your target audience is, who is going to buy the products or services you are offering. Stay targeted and reach less number of people but the right people.

• Only monitoring your handle