The Best Way To Get Leads At A Pharmaceutical Contract Manufacturing Tradeshow

The most preferred methods for learning about contract manufacturing services are tradeshow and conference booths, and word of mouth recommendations from colleagues. Pharmaceutical exhibitions often have thousands of prospects in attendance, almost all of which have projects either underway, or near underway, and projects that are in need of services from a contract manufacturer. When marketing your company at a tradeshow, it is getting the leads which is important.

Because there are so many competing pharmaceutical vendors that attend pharmaceutical expos, a pharmaceutical manufacturer needs to drum up some excitement at their booth to draw attention from the audience. The first step to capture leads is to draw in the crowds. This can be achieved by promotional giveaways. Typical promotional giveaways include: various gift cards, lotteries for iPhones and iPads, bottles of wine and other high value items. By offering a raffle item, you will be able to capture the interest of more prospects, and by requiring that the visitor either leave you a business card or swipe their electronic card, you can ensure a higher rate of success by leaving the tradeshow with a lot more leads than you would have had otherwise. Another strategy to attract visitors to a booth is to have a rotating video. The video can provide a virtual tour of the manufacturing facility.This works especially well if there are visitors interested in developing their own pharmaceutical drug, or they are wanting to create generics that can later be commercialized.

Once there are more visitors at the booth, it’s imperative that a team of experts are readily available to answer complex questions. The average marketing representative is not capable of answering many of the questions that potential clients have, especially in the pharmaceutical industry. Having a team of expert scientists available to answer questions will increase the confidence in potential clients with your company’s services, and increase the likelihood that they’ll want to leave their contact information with you for future follow up about the projects discussed.Pharma Manufacturer

Finally, once you have the visitors, it is necessary to collect their business information. Sometimes, those who attend tradeshows get a card that can be swiped at the booth that will then electronically transfer that client’s information into ta database for you to follow up on later. You can also use card scanning tools. Once the information is in a readable and editable database, you can quickly create mass mailings and other marketing materials to be sent directly to those leads. Since most attendees don’t walk around with pens and paper due to time constraints, it is advantageous to use a tool like described above to get a larger number of attendees leaving their information with you.

When competing with hundreds of other booths, anything that can set you apart will help you capture more leads. Renting a booth space that fills a 30 × 30 foot space will draw more attention than if you rent a booth space that only encompasses a 10 × 10 footspace. The larger the space, the higher chances you’ll be seen.