The Best Social Media Marketing Platforms

With over a billion users, YouTube is by far the most popular social media platform for video marketing. If you’re looking to drive traffic and sales with video, you need to post on YouTube. Not only does YouTube have more monthly viewers than any other video site on earth, but it also has one of largest user bases in terms of businesses and companies. This means that businesses are flocking to YouTube to grow their following.

This app is a photo-sharing site that lets users post photos on their profile and then share it with their followers. It has over 300 million monthly active users, which is about double what Twitter has. Instagram offers a more visually pleasing platform that caters to casual social media users and advertisers alike. With its wide reach, Instagram is an excellent tool for marketers who want to make their business stand out visually. What makes Instagram so useful for social media marketing is it’s focus on visuals rather than text.

One of my favorite social media marketing platforms is Pinterest. This site is a great way to gain followers quickly. For businesses that sell visual products, such as clothing or jewelry, Pinterest can be an invaluable source of free advertising. The benefits you get from Pinterest are varied and it’s easy to use and engage with others on there. But first things first – here’s what you need to know about using Pinterest for your business

More than 2 billion people use Facebook on a monthly basis. If you want to reach your target audience, you’re going to have to be here. Facebook has launched several features in recent years that can help businesses run more effective campaigns. So how do you get started? First, set up a page and make sure you’re using all of their tools—like Facebook Live, Insights (analytics), and Audience targeting.

In terms of ROI, LinkedIn is hard to beat—so long as you’re willing to pay for sponsored posts or ads. LinkedIn has a huge, highly-engaged audience that is actively looking for information about your product or service. For B2B companies, getting in front of professionals on LinkedIn is absolutely essential.

No list of social media marketing platforms would be complete without Twitter. This ever-evolving platform is key to connecting with a huge audience and generating conversation around your business. That said, it’s important to strike a balance between promoting yourself and providing valuable content—after all, people won’t follow you just because you want them to.

Smart marketers know that Snapchat is a quick, easy way to make your brand accessible and fun for your users. It’s also a great platform for exclusive product promotions or behind-the-scenes sneak peeks at events.

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