Articles

The Advantages Of Magento Marketplace For Your E-commerce

by Michel Kein Online Marketing

Most of the merchants online today own their websites which are built with Magento e-commerce platform. Further, they seek ways to increase efficiency and stand apart from their competitors. And small business owners look for ways to create an identity for their brands by tagging and aligning their business with big shots. Magento marketplace is an extension that facilitates these yearners. 


Some of the advantages are as follows.


A] Any number of vendors may have the advantage of a single storefront to encapsulate a wide range of customers. They can register and sell their products. One product could be sold by many sellers and thus brings competition and quality.


B] Though they are clubbed, they can possess separate admin and vendors' dashboard. Each may analyze and promote their independent performance and sales.


C] The vendors may contract Magetno developers for Marketplace development services to have specific URLs to market their brand, manage products, invoices and shipment.


D] The admin has the right to set commissions for each seller, category of products, and the customer group. The process of administration viz., product upload, maintenance of catalog, details of specific vendors, retrieve sales report, inventory, create summary of particular brands, calculate commission in accordance with the sales of the seller's products, transfer of money from the admin account to the seller's account, and, etc., are simple and transparent creating trust between the sellers and the Magento owners. 


E] Independent sellers may have their own portfolio to promote easy sales, add information, and, etc. 


F] It is social media friendly where the sellers have direct access to share their product information. 


G] It is easy to upgrade, customize and tweak the site as per one's need.

Further, the Magento marketplace multi-vendor module has facilities to get the site responsive so as to work through desktop and different devices, with an user-friendly interface. The shoppers may shop anytime from anywhere while on the move. 


The extension brings additional income for the Magento owners as they earn commission from the associated vendors. The small vendors avail easy popularity and sales and get profit with lesser investment as they get advertisement. And also they reach a wide variety of customers. The marketplace extension is mutually beneficial for the Magento owners and the small vendors. 


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About Michel Kein Advanced   Online Marketing

188 connections, 3 recommendations, 455 honor points.
Joined APSense since, August 7th, 2013, From Gurgaon, India.

Created on Dec 31st 1969 18:00. Viewed 0 times.

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