The advantages of a press release campaign

Focus on the press release, part of the work often neglected by the brands in their communication strategies, but which can, however, pay big on many plans!

Paid press release distribution has similar prices, are highly focused on SEO and have an extensive ability to provide a "push" and a "pull" with a large network of subscribers who are ready to receive your statement. Do not forget to publish the statement both on your company's website and on all its social networks. Additionally, if you make a financial announcement, these services will be waiting to share in financial markets and on other websites.

Make talk of either:

Do you create a new brand? Are you proposing a new service or a new product? Is your company growing or going on a new course? Why not communicate publicly about all these events that can potentially interest a lot of people? The press release allows you to distribute your press releases in newspapers of greater or lesser scale depending on the importance of your message and your ability to publish! A good way to hit a target that might not have been spontaneously interested in you otherwise!

Save:

You want to talk about yourself, but you do not really have a budget to invest? This is good, the press release, unlike advertising does not require a budget if it is not the time you decide to devote to this activity. To do so, you just need to write press releases or a press kit that you send to the media of choice vote hoping for a broadcast. To increase your chances of being published free of charge, it is better to treat the message you decide to send to the media both in substance and in form to show the relevance of your approach, which should not be seen as solely marketing.

Improve your SEO:

The press release often makes it possible to obtain quality backlinks thanks to the links which accompany the communiqués during the diffusion of these. A good way to benefit from referent quality domains that will boost the index of confidence and quality of your site! In addition, press releases are mostly indexed and visible in search engine results, allowing you to occupy space on your search queries when users type your brand into search engines.

Manage your e-reputation:

Are you the victim of a smear campaign or a cabal of your competitors? Why not give the exchange by intermediary! An article in the press will allow you to improve your image, especially since unlike advertising, the filter journalistic imposes a certain neutrality: the goal is primarily informative and non-promotional. A neutrality that will make your content even more credible and audible to readers compared to other platforms such as opinion sites, personal blogs or user forums where testimonials are more easily manipulated.